20.500.12556/DKUM-12726 TRŽENJE VEČNAMENSKE ŠPORTNE DVORANE V PODČETRTKU MARKETING OF THE MULTI-PURPOSE SPORTS HALL IN PODČETRTEK Nahajamo se v težkih gospodarskih razmerah, zato ni več dovolj biti podjetje, ki ga odlikuje vrhunska kakovost njegovih izdelkov in storitev. Nujno potrebno je izvrstno obvladovanje tržnega komuniciranja, kar pomeni, da morajo biti podjetja dobro podkovana v poznavanju trženja. Trg večnamenskih športnih dvoran je zelo konkurenčen in neizprosen, zato bodo preživela samo tista podjetja, ki bodo svoje kupce oziroma obiskovalce uspela spretno prepričati v nakup. V diplomskem delu smo se osredotočili na področje trženja. Za primer smo izbrali trženje večnamenske športne dvorane v Podčetrtku. Spoznali smo teoretično osnovo trženja in tržno-komunikacijskega spleta. Natančneje smo si ogledali korake, ki jih je potrebno oblikovati za uspešno tržno komuniciranje in vsa orodja s katerimi organizacije vzpostavijo stik z okoljem. Ta orodja so oglaševanje, pospeševanje prodaje, odnosi z javnostmi, neposredno trženje in osebna prodaja. V praktičnem delu diplomske naloge pa sta trženje in orodja tržnega komuniciranja prikazana na primeru večnamenske športne dvorane v Podčetrtku. Predstavili smo partnerja javno-zasebnega partnerstva. Pri diplomskem delu smo se geografsko omejili na Slovenijo in obmejno območje Hrvaške. Na omejitve smo naleteli tudi pri iskanju literature za praktični del diplomske naloge, saj na temo trženja športnih objektov primanjkuje literature. We live in a difficult economic situation; therefore it no longer suffices that the company is distinguished by the top-level quality of its products and services. It is extremely important to master the marketing communication, which means that the companies must have a great understanding of marketing principles. The market of multi-purpose sports halls is highly competitive and inexorable, that is why only those companies which will manage to skilfully convince their buyers or visitors into purchasing the products will be able to survive. Our diploma thesis focuses on the area of marketing. We chose the marketing of multi-purpose sports hall in Podčetrtek as an example. First, we present the theoretical basis of marketing and internet marketing communication. Furthermore, we describe in detail the steps, necessary for a successful marketing communication, and the tools, used by the organisations for establishing a contact with their environment. These tools include marketing, promotion of sales, public relations, direct marketing and personal sales. The practical part of our diploma thesis presents marketing and marketing communication tools in an example of multi-purpose sports hall in Podčetrtek. We introduced the partner of the public-private partnership. The diploma thesis is limited to the geographical region of Slovenia and the border region of Croatia. Our search of bibliography for the practical part of our thesis was limited as well, as there is a shortage of bibliography in the field of marketing of sports halls. trženje tržno komuniciranje oglaševanje pospeševanje prodaje odnosi z javnostmi neposredno trženje osebna prodaja Terme Olimia d.d. večnamenska športna dvorana marketing marketing communication advertising promotion of sales public relations direct marketing personal sales Terme Olimia d.d. multi-purpose sports hall true true false [J. Hunski] Slovenski jezik Angleški jezik Diplomsko delo 2009-12-15 18:43:56 2010-05-19 13:20:11 2022-04-12 07:44:46 2022-04-20 03:12:37 2009 0 Podčetrtek 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 339.138 10223132 URN:SI:UM:DK:QW0GCR2M VS_Hunski_Janus_2009.pdf VS_Hunski_Janus_2009.pdf 1 2DE1492C8B0E09B04AFBE4005823413A 7d63a575991e88d1769190d58d7b6d1ea3601f8f89f219fb92fa5cc3f2d5db67 ba69f7e1-7c03-11eb-bb7a-00155d0001ca 20.500.12556/dkum/cdfd7e58-d289-4aef-a1dc-dc3f143de550 https://dk.um.si/Dokument.php?lang=slv&id=12390 Ekonomsko-poslovna fakulteta 0 0 0