20.500.12556/DKUM-12759 POSLOVNO KOMUNICIRANJE V PODJETJU MINICOM D.O.O. BUSINESS COMMUNICATION IN THE COMPANY MINICOM D.O.O. Namen diplomske naloge je raziskati pomen obvladanja poslovnega komuniciranja s strankami pri vsakdanjem delu v podjetju Minicom d.o.o. Predvsem pa bi rad v raziskavo vključil poleg samega vidika komuniciranja še merjenje zadovoljstva strank z elementi, kot so produkt, cena in kvaliteta. Mnenja sem namreč, da brez teh elementov ne morem podati neke realne slike celotnega zadovoljstva strank z našim podjetjem. Vsak od njih je pomemben za razumevanje skupnega zadovoljstva strank in bi raziskava le posameznih delov podajala preskop pogled v to, kaj delamo dobro, kaj odlično, predvsem pa to, kje so še stvari, katere moramo popraviti, se bolj približati željam svojih strank. Seveda pa tu moramo upoštevati določene omejitve, ki jih posamezni elementi lahko nudijo. The purpose of the thesis is to investigate the importance of the mastery of business communication with customers in daily work in the company Minicom d.o.o. Above all; the study aims to include, besides communication, the measuring of customer satisfaction with elements such as product, price and quality. Namely, the afore mentioned elements are crucial to display a realistic picture of the total customer satisfaction with the company. As each element contributes to understanding the total customer satisfaction survey, a partial survey would offer a poor insight into what is considered a good or excellent performance, and finally, what elements need to be improved in order to approach our customers’ preferences. However, certain restrictions that individual elements can provide should be taken into account as well. Komuniciranje zadovoljstvo kvaliteta zvestoba strank. Communication satisfaction quality customer loyalty true true false Slovenski jezik Angleški jezik Diplomsko delo 2009-12-20 21:03:56 2010-02-05 09:18:07 2022-04-12 07:46:42 2022-04-20 03:14:29 2009 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 6597651 URN:SI:UM:DK:4ULBAD3S VS_Pregelj_Darko_2009.pdf VS_Pregelj_Darko_2009.pdf 1 F1AABD5BB7489F4BB20C1F45E01E6106 9de2401969dc574eb772b2cc6e489b656c2ca11000e0ebe1b5918dc2148c49af bc64c65c-7c03-11eb-bb7a-00155d0001ca 20.500.12556/dkum/2c6b22db-6bf4-48f1-a3e7-cec07ece53d8 https://dk.um.si/Dokument.php?lang=slv&id=12442 Fakulteta za organizacijske vede 0 0 0