20.500.12556/DKUM-12897 POSLOVANJE V TRGOVINI NA DROBNO MANAGING A RETAIL SHOP Poslovanja v trgovini na drobno obsega procese narocanja blaga, prevzemanja blaga,pripravo blaga za prodajo, zagotavljanje kakovosti blaga in urejenosti prodajnih polic, informiranje kupcev, prodajo-zaracunavanje blaga kupcu in poprodajne aktivnosti. Za uspešnost poslovanja je pomembno, da spremljamo zadovoljstvo kupcev, zadovoljstvo zaposlenih, izsledke raziskave skrivnostnega kupca in da gospodarno upravljamo z zalogami blaga in optimiziramo stroške, ki nastajajo v procesu od nabave pa vse do prodaje blaga koncnemu kupcu. V diplomski nalogi so prepletena razmišljanja avtorjev, ki so poznavalci poslovanja v trgovski branži, vecji del naloge pa temelji na lastnih spoznanjih, torej na osebnih delovnih izkušnjah, zato se v delu posvecam proucevanju market programa-prodaji živil, ki predstavlja tudi glavni del poslovanja v podjetju Mercator d.d.. Na podrocju maloprodaje je za uspešnost poslovanja maloprodajne enote pomembno, da poslovanje nenehno spremljamo in se prilagajamo vsaki situaciji na trgu. V spremljanje uspešnosti poslovanja maloprodajne enote so vkljucene vse ravni vodstva podjetja. Podjetje posluje v skladu z veljavno zakonodajo, s prejetimi standardi poslovanja, internimi predpisi in etiko poslovanja. Vsi zaposleni v podjetju Mercator d.d. se trudimo za uresnicevanje slogana »Mercator, najboljši sosed!«. Uresnicevanje kupcevih potreb in želja, strokovni pristop pri spremljanju poslovanja v trgovini na drobno ter odprtost za uvajanje novosti na tržišcu, so primarni cilji poslovanja in so pogoj za konkurencen nastop na trgu, še posebej v obdobju recesije, ko so možnosti za uspeh težje dosegljive. Managing a retail shop includes processes of procuring, receiving and preparing goods for sale, ensuring good quality of goods, well-regulated shop shelves, informing buyers and sale - charging the buyer for the goods and after-sale services. For operational performance it is important to monitor buyers' satisfaction, employees’ satisfaction, research findings about mysterious buyers and it is also important to manage stocks economically and optimize costs incurred in the process from purchasing goods to selling them to a final buyer. In the thesis different opinions of authors who are experts in operating in a commercial branch are intertwined, but the major part of the thesis is based on my own findings, so on my personal working experiences. Therefore in this part I focus on studying the market program - sale of food, which also covers the major part of business operations of Mercator d.d. company. To be a successful retail unit in an area of retail trading it is important to constantly monitor business operations and adjust to any market situation. All the levels of the company's management monitor the performance of a retail unit. The company operates in accordance with the valid legislation, with the given standards of business operations, internal laws and business ethics. All the employees at Mercator d.d. strive towards accomplishing the »Mercator, najboljši sosed!« slogan. Meeting the buyer's needs and expectations, professional approach to monitoring a retail shop performance and openness to introducing innovations to the marketplace are our primary business objectives and are essential for a competitiveness in the market, especially in the time of recession when it is more difficult to achieve success. poslovanje trgovina na drobno planiranje zadovoljstvo kupcev zadovoljstvo zaposlenih skrivnostni kupec optimiranje stroškov optimiranje zalog blaga uspešnost poslovanja managing retail shop planning customer satisfaction employee satisfaction mystery shopper cost optimization stocks optimization performance true true false [T. Pokovec] Slovenski jezik Angleški jezik Diplomsko delo 2010-01-12 23:14:36 2010-07-01 10:28:47 2022-04-12 07:53:59 2022-04-20 03:20:32 2009 0 Ljubljana 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 658.6 10269980 URN:SI:UM:DK:56Z8TG9Z VS_Pokovec_Tadeja_2010.pdf VS_Pokovec_Tadeja_2010.pdf 1 40D6AA24D6455442AD3EEF834E611405 7ff27ee711901bf0866431790dc4eed93f854d473b2c41819877794da648ed96 c4ddbd86-7c03-11eb-bb7a-00155d0001ca 20.500.12556/dkum/6fa2a990-2ed3-49b8-8100-cca283d80803 https://dk.um.si/Dokument.php?lang=slv&id=12698 Ekonomsko-poslovna fakulteta 0 0 0