20.500.12556/DKUM-12943 KOMUNICIRANJE PODJETJA ROTAL Z NJEGOVIMI KUPCI BUSINESS COMMUNICATION IN COMPANY ROTAL V diplomski nalogi sem se ukvarjal predvsem s profiliranjem kupcev obnovljenih gum. Pridobil sem informacije, koliko so stari, kakšne avtomobile vozijo, kakšne so njihove nakupovalne navade, itd. S tem namenom sem izpeljal anketo in pridobil nekaj ključnih informacij. Glavni dve hipotezi sta bili, ali obstaja odvisnost med vrednostjo avtomobila in pripravljenostjo nakupa obnovljenih gum, in ali stopnjo izobrazbe vpliva in na nakup obnovljenih gum. The main subject I was working on was to make a profile of retread tyre consumer. I wanted to get information about their age, what kind of cars they are driving, what kind of shopping habits they have,etc. I made a question form and I got some major information, which I tested them. The main hypotesis were if there is any correlation between value of the car and willing to buy a retread tyre and if there any connection between graduation level and willing to buy a retread. I got a conclusion that there is no connection between graduation level and willing to buy a retreaded tyres. That means the consumer of retread are people of all education levels. tržno komuniciranje gume Rotal profil kupca blagovna znamka internetna prodaja market communication tyre Rotal consumer profile brand mark online sale true true false Slovenski jezik Angleški jezik Diplomsko delo 2010-01-17 13:40:40 2010-04-12 14:10:04 2022-04-12 07:56:06 2022-04-20 03:22:36 2010 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 6633491 URN:SI:UM:DK:PVVHQPLG UNI_Vrtacnik_Domen_Joze_2010.pdf UNI_Vrtacnik_Domen_Joze_2010.pdf 1 D0D430D9F572749FF72577019EACDD1C ade8f7238da4b6b2938700520a74baae1bdc29188a694ea8b4cd19c6bf52f063 c75cfb36-7c03-11eb-bb7a-00155d0001ca 20.500.12556/dkum/ac86b3e3-966f-460f-875d-cc898e26bd49 https://dk.um.si/Dokument.php?lang=slv&id=12806 Fakulteta za organizacijske vede 0 0 0