20.500.12556/DKUM-13033 OBLIKOVANJE PRODAJNIH POTI V PROMETU Z NEPREMIČNINAMI FORMULATION OF SALES CHANNELS ON REAL-ESTATE MARKET Tema, ki smo jo obravnavali v diplomski nalogi, spada med strateške odločitve v marketingu. Izbira prodajnih poti je eno najpomembnejših področij v organizaciji, ki vpliva na uspešnost organizacije, po eni strani na uspešnost prodaje in po drugi strani na finančno uspešnost — stroške. V teoretičnem delu smo ugotovili, kako pomembna je pravilna izbira prodajnih poti, kako se le-te povezane z ostalimi komponentami marketinškega spleta, podrobneje smo opredelili pomen prodajnih poti, njihove prednosti in pomanjkljivosti. Raziskava v nalogi je pokazala, da posamezne prodajne poti dosežejo različno število potencialnih kupcev, njihove cene pa so prav tako zelo različne. Organizacija mora torej izbrati pravo ciljno skupino in njim prilagoditi primerne prodajne poti. The theme wich is going to be discribed in diploma work is very important for strategic decisions in marketing. Choosement of marketing chanel is one of the most influant factors in organization and it is crushall factor for sucsess of some organization. It is important for selling area and financial sucsess such as costs. In theoretical part we realized how important is correct decision about the mareting chanels, the connectins with other components of marketing. Also, the meaning of marketing chanel is more precisley defined and its advantages and disadvantages. Research in the task showed, that individual salles channels reaches the different number of potencial buyers and also have different prices. So we have to reselected the target groups first and then we selected the most appropriate sales channels. Marketing Raziskava v marketingu Prodajne poti Nepremičnina Trg nepremičnin Mediji oglaševanja Marketing Marketing research Marketing chanel Real Estate Real Estate Market Promotion Chanel true true false [R. Johan] Slovenski jezik Angleški jezik Diplomsko delo 2010-01-20 22:56:55 2010-07-15 15:06:42 2022-04-12 08:01:01 2022-04-20 03:26:40 2009 0 Šentjur 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 658.8 10288668 URN:SI:UM:DK:VMIUJEQL VS_Johan_Romana_2010.pdf VS_Johan_Romana_2010.pdf 1 50FD1BE82E54AC4715E88B29BC9FC633 71c4b86601a159a8d1fd12f55d70cb56f323f241d914364c8b624f7da17a5882 cd01b618-7c03-11eb-bb7a-00155d0001ca 20.500.12556/dkum/090bbf9e-a008-4682-ab7e-b44b46d7ff31 https://dk.um.si/Dokument.php?lang=slv&id=12869 Ekonomsko-poslovna fakulteta 0 0 0