20.500.12556/DKUM-13061 POSLOVNE PRILOŽNOSTI V FRANŠIZINGU BUSINESS OPPORTUNITIES IN FRANCHISING Globalizacija in z njo povezana konkurenca je sodobna podjetja prisilila na težek boj za obstoj na trgu. Preživijo le najboljši in najuspešnejši. Podjetja v ta namen razvijajo najrazličnejše strategije, s katerimi bi povečale svoj tržni delež, prepoznavnost in s tem dobiček. Ena izmed teh strategij, ki se je skozi zgodovino počasi a zanesljivo razvijala je tudi franšizing. Danes obstaja kar nekaj različnih vrst franšizinga pri katerem pa gre v bistvu za podelitev pravice nekega podjetja (franšiznega sistema) neodvisnim podjetnikom (franšiznim enotam), ki imajo pravico uporabljati konkurenčne prednosti tega franšiznega sistema proti plačilu. Franšizing ima veliko prednosti. Hkrati pa tudi slabosti, zato je potrebno dobro sodelovanje in spoštovanje med franšizorjem in franšizijem, da iz te strategije iztržita le pozitivne lastnosti in se izogneta slabim. Danes po svetu obstaja ogromno franšiznih sistemov, ki uspešno poslujejo, hkrati pa nastajajo nova podjetja, ki se poslužujejo franšizinga za širitev svojega delovanja. Z svojim razcvetom pa franšizing vpliva tudi na makroekonomske učinke neke države. Z vidika franšizija oziroma franšizojemalca pa je to odlična priložnost za začetek podjetništva, sploh v primeru ko ta nima ideje ali znanja za razvoj lastnega podjetja. V tujini je franšizing dobro sprejet koncept, kar pa ne bi mogli trditi za Slovenijo. Kljub temu, da je franšizing že kar nekaj let prisoten v Sloveniji še obstaja veliko poslovnih priložnosti na tem področju. Da pa bi te priložnosti lahko izkoristili, bi bilo potrebno odpraviti nekatere težave, ki ovirajo razvoj franšizinga pri nas. V diplomskem delu so predstavljeni uspešni franšizni sistemi iz ZDA in Evrope, ki bi lahko delovali v Sloveniji in bi pomenili poslovno priložnost. Prav tako je prikazano stanje franšizinga v Sloveniji ter domači in tuji franšizni sistemi prisotni na slovenskem trgu. Raziskava pa je poglobljena predvsem v avtomobilistični in prehrambeni sektor. Globalization and with it connected competition, forced modern companies to a fight for existence on the market. Only the best and the most successful survive. For that purpose companies develop different strategies, which should increase their market share, their recognition, and by that their profit. One of these strategies, that has been steadily developing trough history is franchising. Today we have many different sorts of franchising, all have the same essence, that is, that a company (franchise system) gives its rights to independent contractors (franchise unit), that then have the right to use competition advantages of this franchise system after they pay for it. Franchising has many advantages but also disadvantages, that is why it is important that the franchisor and the franchisee have a good relationship, so that they can profit from the advantages of franchising. Today there is a great number of franchise systems all over the world, that are successful, but also there is a great number of companies that are using the franchise system to expand their enterprise. By its growing the franchising is also influencing the makroeconomic effects of a country. From the point of view of a franchisee, franchising is an excellent oportunity to start an enterprise, that can also be used when he does not have sufficient knowledge or the idea to develop his own company. Franchising is a well adopted concept abroad, which could not be said so for Slovenia. Even though that it has been present in Slovenia for a couple of years, there are still many business opportunities in this area. But if we would like to use these oportunities, we would have to overcome many things that are obstructing the development of franchising. This diploma work presents many successful franchising systems from USA and Europe, that could work in Slovenia and could mean a business opportunity. Also I presented the state of franchising in Slovenia, and also the franchise systems that are allready present on the slovenian market. My research has been oriented in the automotive and food sector. Franšizing franšizni sistem franšizna enota prednosti franšizinga slabosti franšizinga franšizing v Sloveniji priložnosti v franšizingu. Franchising franchise system franchise unit advantages of franchising weaknesses of franchising franchising in Slovenia opportunities in franchising. true true false [M. Bibianko] Slovenski jezik Angleški jezik Diplomsko delo 2010-01-26 08:37:11 2010-08-18 14:24:38 2022-04-12 10:52:52 2022-04-20 03:27:58 2010 0 Lokovica 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 658 10330652 URN:SI:UM:DK:SM0SYZ0Q VS_Bibianko_Mitja_2010.pdf VS_Bibianko_Mitja_2010.pdf 1 E07BD9176A1ACFAAB08CE5F1E5A8151F f027a7cc7e07e4aecc43d26a7aa6b8f928740f4c9d92916e8754cc09f31d8a81 cf34c699-7c03-11eb-bb7a-00155d0001ca 20.500.12556/dkum/bfb1a70f-d64c-4b11-9833-dc29c2c7462a https://dk.um.si/Dokument.php?lang=slv&id=12921 Ekonomsko-poslovna fakulteta 0 0 0