20.500.12556/DKUM-13133 ANALIZA RAZVOJNIH PRILOŽNOSTI TURIZMA IN NJEGOVE PROMOCIJE V ZGORNJI SAVINJSKI DOLINI ANALYSIS OF DEVELOPMENT OPPORTUNITIES OF TOURISM AND PROMOTION IN UPPER SAVINJA VALLEY Diplomska naloga, Analiza razvojnih priložnosti turizma in njegove promocije v Zgornjesavinjski dolini, je razdeljena na štiri poglavja. V prvem poglavju smo opredelili področje in opisali problem raziskave, namen, cilje in osnovne trditve. Navedli smo tudi predpostavke in omejitve raziskave, ter metode, ki smo jih uporabili v diplomski nalogi. V drugem poglavju smo pojasnili pojem promocije ter predstavili njene instrumente. Prav tako pa smo navedli, kako potekata informiranje turistov in promocija v Zgornjesavinjski dolini. Tretje poglavje smo namenili razvoju turizma v Zgornjesavinjski dolini, ki vsebuje podatke o turističnem razvoju ter njeno ponudbo, ki vključuje naravne in kulturne danosti, šport in rekreacijo, nastanitvene zmogljivosti, kulinariko, festivale in kulturne prireditve. Navedli smo tudi organizacije, ki se ukvarjajo s promocijo turizma v Zgornjesavinjski dolini in opredelili njihove naloge. Izvedli smo tudi SWOT analizo turizma, ki prikazuje prednosti slabosti, priložnosti in pomanjkljivosti Zgornjesavinjske doline. V četrtem poglavju smo analizirali rezultate anketne in komentirali njene rezultate. S pomočjo ankete smo prišli do spoznanja, da so turisti premalo obveščeni o turističnem dogajanju in ponudbi v Zgornjesavinjski dolini, vzrok pa je iskati v slabi promociji in slabem promocijskem gradivu. Razmere bi se uredile, če bi bilo na voljo dovolj finančnih virov ter če bi turistične agencije sodelovale in bi turističnim povpraševalcem predstavile turistični produkt tako da bi vsebovala informacije in ponudbi celotne Zgornjesavinjske doline. The diploma paper by the title Analysis of Tourism Opportunities and Tourism Promotion in the Upper Savinja Valley is divided in four chapters. In the first chapter we define the field and describe the survey problem, purpose, goals and basic statements. We also indicate hypotheses, survey limitation, and methods used in the diploma paper. In the second chapter the concept of promotion and its instruments are explained. Thus the procedure of informing and promotion of the Upper Savinja Valley are mentioned as well. The third chapter deals with development of tourism in the Upper Savinja Valley with the data on tourism development and the offer which includes natural and cultural conditions, sport and recreation, accommodation facilities, cuisine, festivals and cultural entertainment. We mention organizations involved in tourism promotion in the Upper Savinja Valley, there is a list of organizations and definition of their tasks. We implemented a SWOT analysis which includes advantages, opportunities, and disadvantages of the Upper Savinja Valley. In the fourth chapter we analysed the questionnaires and commented the results. With the questionnaires we ascertained that tourists lack the information on activities in the Upper Savinja Valley and the reason may be poor promotion and poor promotional material. The conditions might improve provided there are sufficient funds and moreover with cooperation of tourist offices and provided they would offer a tourist product which would include information and the offer of the whole Upper Savinja Valley. KLJUČNE BESEDE: Zgornjesavinjska dolina promocija turizma razvoj turizma SWOT analiza analiza ankete. Upper Savinja Valley tourism promotion development of tourism SWOT analysis questionnaire analysis. true true false [S. Ramšak] Slovenski jezik Angleški jezik Diplomsko delo 2010-02-04 09:57:03 2010-08-23 14:26:45 2022-04-12 10:56:37 2022-04-20 03:31:48 2010 0 Nazarje 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 338.48 10336796 URN:SI:UM:DK:JFUSMQU1 VS_Ramsak_Sonja_2010.pdf VS_Ramsak_Sonja_2010.pdf 1 76CF1B35145468EAA9BE0E7C06C0E545 e4242b6d57a2f823aaf4a7c7d6ce08186a769d695e1f2fc0f376b482fed80a43 d4616a7b-7c03-11eb-bb7a-00155d0001ca 20.500.12556/dkum/1e1058d6-a6da-43a6-af03-9449779e1341 https://dk.um.si/Dokument.php?lang=slv&id=13073 Ekonomsko-poslovna fakulteta 0 0 0