20.500.12556/DKUM-13229 OGLAŠEVANJE DRUŽBE SIMOBIL D.D. ADVERTISING SIMOBIL D.D. Namen oglaševanja se je z leti spreminjal. Na začetku se je oglaševanje uporabljalo za informiranje potrošnikov, danes ga podjetja uporabljajo za boj obstanek na trgu. Pri tem imajo na razpolago vrsto različnih oglaševalskih medijev od televizije, tiska in vse do interneta, jumbo plakatov in vedno novih oblik oglaševanja. Cilji oglaševanja so različni, vendar danes je v svetu glavni cilj pridobitev potrošnikov na svojo stran. Pri tem je treba paziti na razpoložljiv proračun, saj lahko zaradi prevelike potrošnje denarnih sredstev podjetje zabrede v velike težave. Družba Si.mobil oglaševanju posveča veliko pozornosti. V podjetju imajo poseben oddelek za oglaševanje, sodelujejo tudi s štirimi oglaševalskimi agencijami, med katerimi ima ena agencija vodilno vlogo. Zaradi nasičenosti trga v mobilni telefoniji morajo skrbno rabiti razpoložljiva denarna sredstva. Posledica nasičenosti je tudi, da morajo redno za svoje obstoječe in nove uporabnike skrbno ponujati vedno nove pakete in ugodnosti, ter zaradi tega biti izvirni in inovativni pri oglaševanju, da pritegnejo njihovo pozornost. Tako lahko opazimo kako se skoraj mesečno oglasi mobilnih operaterjev spreminjajo. Kljub majhnemu tržnemu deležu (27%) Si.mobila so v oglaševanju zelo uspešni. To so dokazali tudi z prejetimi nagradami na oglaševalskem festivalu SOF, prejeli so nagrado za učinkovito komunikacijsko kampanjo in lani so prav tako prejeli nagrado za Oglaševalca leta 2008. S tem so potrdili svojo uspešnost na trgu. The purpose of advertising has changed over the years. At the beginning, the advertising was used to inform consumers, today the company applied to the fight of staying in the market. They have at their disposal a variety of different advertising media of television, the press and the internet, jumbo posters. They always have new forms of advertising. The objectives of advertising are different, but today is the world's main objective to obtain consumers to your site. In doing so, care must be taken to the available budget, because the company can get into debt as a result of excessive consumption of cash. The company Si.mobil pays much attention to their advertising. The company has a special section for advertising; they are also involved in four advertising agencies, including one lead agency. Due to market saturation in mobile telephony they should carefully use the available funds. Result of saturation is also that they always have to offer new mobile packages and benefits for the existing and new costumers. Therefore, they have to be original and innovative in advertising. Thus we can see how almost monthly listings of mobile operators vary. In spite of small market share (27%) is Si.mobil in advertising very successful. Their successful advertising has been proved with received awards at the Advertising Festival SOF, they received the award for effective communication campaign and last year they also received the award for the advertiser in 2008. With this they confirmed their success in the market. oglaševanje oglas oglaševalski medij uporabnik Si.mobil anketa Advertising Ad Advertising medium User Si.mobil Survey true true false [I. Ozvatič] Slovenski jezik Angleški jezik Diplomsko delo 2010-02-23 12:53:18 2026-08-11 09:47:44 2026-08-12 03:16:03 2026-08-13 03:06:55 2010 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 659.1 10317084 URN:SI:UM:DK:2ODLKFIR UNI_Ozvatic_Ivana_2010.pdf UNI_Ozvatic_Ivana_2010.pdf 1 3C4E522342DB0F459B8E55E4C291A4D1 69faff8f8e053d2a3ab4a0dd391287b27b3ce4cbdef5149b75398579c4e209da da2cade8-7c03-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=13253 Ekonomsko-poslovna fakulteta 0 0 0