20.500.12556/DKUM-13376 POSPEŠEVANJE PRODAJE NA PRODAJNEM MESTU V TERMAH 3000 SALES PROMOTION AT THE TERME 3000 Diplomsko delo z naslovom Pospeševanje prodaje na prodajnem mestu v Termah 3000 je zgrajeno iz uvoda, teoretičnega in praktičnega dela. V uvodu je opredeljeno področje, ki je predmet raziskave, namen in cilji, osnovne trditve, predpostavke, omejitve raziskave in predvidene metode raziskovanja. V teoretičnem delu smo opredelili pomen pospeševanja prodaje, vodjo prodaje, odnose s strankami ter vrste in orodja pospeševanja prodaje. Opredelili smo tudi direktni marketing in ugotavljanje zadovoljstva porabnikov storitev. V tretjem poglavju smo predstavili načine oglaševanja s katerimi si prizadevamo ustvariti in širiti dober glas o proizvodih oziroma storitvah podjetja. V praktičnem delu smo predstavili družbe Naravni Park Term 3000, filozofijo vizijo in cilje Term 3000, opisali SWOT analizo, predstavili plan aktivnosti za povečanje prodaje ter to tudi prikazali. Zadnji del poglavja pa smo namenili predstavitvi prodajnih mest v Termah 3000 in načine pospeševanja prodaje v Termah 3000. Sales promotion at the Terme 3000 (Pospeševanje prodaje na prodajnem mestu v Termah 3000) consists of the preface, the theoretical and the practical part. The preface defines the field that is the subject of the research, purpose and goals, basic statements, assumptions, research limitation and foreseen research methods. The theoretical part specifies the meaning of sales promotion, sales manager, relationships with customers and the types and tools of sales promotion. Furthermore, direct marketing and the assessment of customer satisfaction were determined. The third chapter describes advertising methods, which help creating and disseminating good reputation of enterprise’s products and/or services. In the practical part the Naravni Park Term 3000 companies, the philosophy, vision and aim of Terme 3000 are introduced. In addition, the SWOT analysis is described and the activity plan for the sales increase is presented and portrayed. The last part of the chapter represents sales offices in Terme 3000 and the methods of sales promotion in Terme 3000. Ključne besede: pospeševanje prodaje merchandising direktni marketing oglaševanje ugotavljanje zadovoljstva porabnikov storitev. sales promotion merchandising direct marketing advertising the assessment of customer satisfaction true true false [M. Grlec] Slovenski jezik Angleški jezik Diplomsko delo 2010-03-10 13:30:23 2010-08-27 14:13:45 2022-04-12 11:08:07 2023-12-16 03:11:20 2010 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 658.8 10339100 URN:SI:UM:DK:LAOXPEJP VS_Grlec_Metka_2010.pdf VS_Grlec_Metka_2010.pdf 1 D17A5F47E89F588FAB9D942E2E6F802E d1407e0a24ca98775e4413b77aa80b50b0c243a9b57a6d194e9dbb14a12a612a e3cc0102-7c03-11eb-bb7a-00155d0001ca 20.500.12556/dkum/f56edaa6-b79d-4b13-8691-5cd00b5c2d83 https://dk.um.si/Dokument.php?lang=slv&id=13503 Ekonomsko-poslovna fakulteta 0 0 0