20.500.12556/DKUM-13575 TRŽENJE OGLASNEGA PROSTORA NA PRIMERU PLANETOV TUŠ MARKETING OF ADVERTISING SPACE IN THE EXAMPLE OF PLANET TUŠ CORPORATION Podjetja in ostale organizacije oglašujejo z namenom, da bi svoje ciljne skupine informirali o izdelkih in storitvah, jih nanje spominjali, predvsem pa prepričali v nakup in zvestobo. Medijem omogoča oglaševanje pomemben vir sredstev, porabnikom pa bolj kakovosten izbor med izdelki posameznih ponudnikov. Oglaševalski sistem v večini primerov sestavljajo trije udeleženci; naročnik pri oglaševalski agenciji naroči izvedbo oglaševalske akcije, le ta jo zasnuje in izvede, oglaševalsko sporočilo pa doseže ciljno občinstvo s pomočjo medijev. Na trgu obstaja veliko število medijev in vsi si želijo izboriti čim večji del oglaševalskega kolača. Kinematografi spadajo v skupino sekundarnih medijev, ki težko konkurirajo veliko bolj priljubljenim primarnim medijem. Seveda pa imajo tudi svoje kvalitete. Poglavitne prednosti oglaševanja v kinematografih so močna zaznavnost sporočila, ujetost občinstva v sproščenem in izoliranem okolju, odlični vizualni in avdio učinki, stroškovna učinkovitost in multimedialnost oglaševanja. Glavna naloga tržnika je, da s svojim znanjem, izkušnjami in dobro ponudbo mediju priskrbi čim večji delež proračuna, ki ga podjetja namenjajo za oglaševanje. Ponudba oglasnega prostora v zabaviščnem delu Kinematografov Planet Tuš je zelo pestra. Obstaja pa še nekaj dodatnih možnosti, s katerimi bi jo lahko tudi dopolnili. Companies and other organizations advertise to inform their focus groups about their products and services, to remind them of their existence and to convince them to buy products and remain loyal. For media, advertising presents an important source of income while consumers get a quality choice between products. The advertising system usually consists of three parts: the client orders an advert or advertising campaign at the agency, the advertising agency comes up with ideas and does the advertisement which is broadcasted through different media in order to reach its focus group. There are many different media on the market and they all want their share of the advertising cake. Cinema falls in the category of secondary media, which usually has difficulties competing with the more popular media in the primary category. However, cinema has its qualities. Major advantages of advertising in a cinema are the strong perception of the message, the audience is sitting in an isolated and relaxed envroniment, the audio and video effects are excellent, it is cost effective and it takes advertising to a high multimedia level. The main task of the sales person is to ensure as much as possible of the budget that companies devote to advertising, with his knowledge, experience and a good offer. Planet Tus cinemas offer a great variety of advertising spaces and possiblities in their entertainment area. However, there are a couple of other posibilities that could complement the existing offer. Oglaševanje trženje oglasnega prostora oglasno sporočilo marketinško komuniciranje mediji kinematografi. Advertising marketing of advertising space advertisement marketing communications media cinema. true true false [A. Kop] Slovenski jezik Angleški jezik Diplomsko delo 2010-03-31 19:00:36 2010-08-27 09:59:48 2022-04-12 11:18:41 2023-12-16 03:20:58 2010 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 659.1 10342428 URN:SI:UM:DK:PESFW2VF UNI_Kop_Alej_2010.pdf UNI_Kop_Alej_2010.pdf 1 C598852159663FE31723BA5D0CE4B550 f8d732a422f14bfdd5193cf85ed9de08198b6ef42d7d11e2366f24e489b65988 f0450b30-7c03-11eb-bb7a-00155d0001ca 20.500.12556/dkum/20f82dd4-2f93-4cf6-bd76-2c973328688f https://dk.um.si/Dokument.php?lang=slv&id=13832 Ekonomsko-poslovna fakulteta 0 0 0