20.500.12556/DKUM-13842 ANALIZA ZADOVOLJSTVA UPORABNIKOV V PODJETJU TUŠMOBIL D. O. O. CUSTOMER SATISFACTION ANALYSIS IN THE TUSMOBIL D.O.O. Zadovoljstvo uporabnikov s storitvijo ali izdelkom ima velik vpliv na ponovne nakupe. Problem nastaja, ko želje potrošnikov niso dobro raziskane. Kaj je tisto, kar zadržuje stare in pritegne nove uporabnike? Namesto dragih marketinških pristopov, lahko izvedemo raziskavo zadovoljstva uporabnikov. Naloga je vsebinsko razdeljena na dva dela: V prvem, teoretičnem, opisujem teorijo zadovoljstva potrošnikov, predstavljam podjetje, segmentiranje in pozicioniranje trga ter podjetja. Navajam tudi raziskovalna vprašanja. Drugi del je prikaz praktičnega dela. Poudarek je na raziskavi trga. Na anketni vprašalnik je odgovorilo 100 naključnih mimoidočih ljudi iz gorenjske regije. Sledi analiza raziskave ter lastno mnenje in predlogi za izboljšanje poslovanja. A successful company is the one that takes notice of customers wishes. The consumer, though, decides whether to stay true to the company or change allegiance and go to competition. It is of great significance to research consumer satisfaction since such survey offers the business to meet the wishes and needs of the consumer and to monitor the responses to new and already existing services and products. The situation regarding mobile telephony is changing quickly and there are lots of bidders. In my paper I chose a newcomer among mobile operators – Tušmobil – and delved into the satisfaction of their users. The paper is divided into two parts: The first one describes the theory of consumer satisfaction. It introduces the company, the segmentation and positioning of the market and the company. It cites the survey questions. The second part is empirical. The stress is on market research. 100 randomly chosen passers-by from the gorenjska region replied to the questionnaire. This way I obtained first hand information – direct personal contact with buyers and other prospective users is very important. The results of the survey and the analysis follow, the latter is accompanied by graphic representation. In the final part I give opinion and make suggestions as to the future dealings of the company. Raziskava zadovoljstva raziskovalna vprašanja zadovoljstvo potrošnikov mobilna telefonija. Reserch in satisfaction research questions consumer satisfaction mobile telephony. true true false Slovenski jezik Angleški jezik Diplomsko delo 2010-05-04 01:06:38 2010-06-28 09:49:57 2022-04-12 11:31:51 2023-12-16 03:33:14 2010 0 Kranj 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 6676499 URN:SI:UM:DK:HIWK7DXY VS_Abdic_Alma_2010.pdf VS_Abdic_Alma_2010.pdf 1 B4D9B1CE4AF0507C349D97F43E914C5A 5379d22aced7aeaec47e20bc7b5511f45b1a314d3990c480ba10ea05c5ba20ef 020f1aff-7c04-11eb-bb7a-00155d0001ca 20.500.12556/dkum/f65ae30d-f739-48ab-9b9f-95a3d31c8456 https://dk.um.si/Dokument.php?lang=slv&id=14339 Fakulteta za organizacijske vede 0 0 0