20.500.12556/DKUM-13887 POSLOVNI NAČRT ZA RAZVOJ SPLETNEGA PORTALA IN TISKANEGA MEDIJA BUSINESS PLAN FOR DEVELOPMENT OF A WEB PORTAL AND PRINT MEDIA V diplomski nalogi je predstavljen poslovni načrt za vzpostavitev gorenjskega spletnega portala in revije. ************ ************ ************ ************ ************ ************ ************ ************ ************ ************ ************ ************ ************ ************ ************ ************ ************ ************ ************ ************ ************ ************ ************ ************ Zaslutili smo poslovno priložnost in se odločili za analizo projekta in eventuelno lansiranje medijev. Analizirali smo medijsko panogo in oglaševalski trg na katerem bi nastopili z našim produktom. Raziskava je postregla z vzpodbudnimi rezultati, zato smo nadaljevali z izdelavo celotnega poslovnega načrta. V nadaljevanju je v diplomski nalogi predstavljen načrt izdelave obeh medijev, od razvoja samega produkta do načrta trženja. Izdelane so finančne projekcije, terminski plan za vse glavne elemente poslovnega procesa ter načrt nastopa na trgu. S pomočjo vseh teh elementov poslovnega načrta smo ugotovili, da naš produkt ima potencial na trgu, da na trgu obstaja potreba po njem ter da bo projekt tudi dobičkonosen. In this graduation thesis we are presenting a business plan for the establishment of Upper Carniola web portal and magazine. ************ ************ ************ ************ ************ ************ ************ ************ ************ ************ ************ ************ ************ ************ ************ ************ ************ ************ ************ ************ ************ ************ ************ ************ ************ In this, we saw a business opportunity and decided to analyse the problem, develop a business plan and eventually launch the media itself. We analysed both the current media industry as well as the advertising market on which we could launch our product. The study revealed encouraging results, that propelled us to elaborate the entire business plan. In this graduation thesis, we are presenting a business plan that spans from product development to marketing plan. We also included financial projections as well as the schedule for all the main elements of the business process and market penetration. After assessing all the elements of the business plan, it is our opinion that there is a niche for this type of product and that its success and profitability are assured. poslovni načrt mediji oglaševalski trg Gorenjska družabna kronika business plan media advertising market Upper Carniola social chronicle true true false Slovenski jezik Angleški jezik Diplomsko delo 2010-05-06 15:52:51 2010-06-28 12:16:27 2022-04-12 11:34:03 2023-12-16 03:35:08 2010 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 6678291 URN:SI:UM:DK:RGXGVYNW UNI_Verbic_Domen_2010.pdf UNI_Verbic_Domen_2010.pdf 1 EADDC759C156CF0824C0DFC7A9F6AEE6 50e3dc1d353b2b5c35499337e543d7debd16334baa64e83623ee2940ecdcfbb6 04da7dc6-7c04-11eb-bb7a-00155d0001ca 20.500.12556/dkum/d33a7219-aaba-4c72-9255-9bce729a2b9c https://dk.um.si/Dokument.php?lang=slv&id=14402 Fakulteta za organizacijske vede 0 0 0