20.500.12556/DKUM-14126 METODE POSPEŠEVANJA PRODAJE PORABNIKOM V NARAVNEM PARKU - TERME 3000 MORAVSKE TOPLICE, D.O.O. CONSUMER - ORIENTED METHODS OF SALES PROMOTION IN NARAVNI PARK - TERME 3000 MORAVSKE TOPLICE, D.O.O. Diplomsko delo je namenjeno predstavitvi pospeševanja prodaje kot enega izmed temeljnih instrumentov marketinškega komuniciranja v turistični družbi Naravni park-Terme 3000 Moravske Toplice, d.o.o. Pospeševanje prodaje je v današnjem času stalnica tudi v družbi, ki ponuja kvalitetne turistične storitve in produkte. Podrobneje smo se posvetili metodam pospeševanja prodaje, ki so usmerjene na končne porabnike. Te metode omogočajo družbi, da s svojimi porabniki vzpostavi pristnejši komunikacijski stik in tako pridobi ali obdrži zveste porabnike svojih kakovostnih produktov oziroma storitev. Podana so spoznanja, kako omenjena družba v današnjem času, ko gospodarstvo pesti kriza in recesija, išče nove možnosti in ideje, da bi z različnimi metodami pospeševanja prodaje, usmerjenimi na svoje porabnike, zadovoljila njihove potrebe in želje in na ta način vplivala na povečanje prodaje. V vsebini je zajeta tudi analiza, s katero smo spoznali, da je uporaba določenih metod pospeševanja prodaje zelo močno orožje, ki pomaga družbi pri doseganju zadovoljivega dobička. Na osnovi ugotovitev so v perspektivnem delu zajeti tudi predlogi, ki bi lahko bili družbi v pomoč pri izboljšanju marketinškega komuniciranja s poudarkom na uporabi podanih smernic glede metod pospeševanja prodaje, usmerjenih na porabnike. The thesis is intended to present sales promotion, which is one of the fundamental instruments of marketing communications in the tourist company Naravni park-Terme 3000 Moravske Toplice, d.o.o. Sales promotion is nowadays very important in a company, which offers high-quality tourist services and products. We focused specifically on consumer-oriented methods of sales promotion. These methods allow the company to establish genuine communication contact with their consumers and by doing so, obtaining or retaining loyal consumers of their quality products and services. We present conclusions how the company nowadays, when the economy suffers from crisis and recession, is searching for new opportunities and ideas with various consumer-oriented methods of sales promotion, to satisfy their needs and desires, and by doing so increase sales. The thesis also gives the analysis, which proves, that the use of certain methods of sales promotion is a powerful weapon, which helps companies to achieve satisfactory rates of profit. Based on the findings the prospective part also included suggestions that could help the company improve its marketing communications with focus on given guidelines about consumer-oriented methods of sales promotion. instrumenti marketinškega komuniciranja pospeševanje prodaje cilji pospeševanja prodaje metode pospeševanja prodaje metode pospeševanja prodaje usmerjene na porabnike Naravni park-Terme 3000 Moravske Toplice d.o.o. turistične storitve instruments of marketing communications sales promotion objectives of sales promotion methods of sales promotion consumer-oriented methods of sales promotion Naravni park-Terme 3000 Moravske Toplice d.o.o. tourist services true true false [K. Drvarič-Talian] Slovenski jezik Angleški jezik Diplomsko delo 2010-05-27 11:26:51 2010-08-27 14:01:46 2022-04-12 11:45:39 2023-12-17 03:24:46 2010 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 338.48 10343452 URN:SI:UM:DK:AMGB95Q1 UNI_Drvaric_Talian_Katja_2010.pdf UNI_Drvaric_Talian_Katja_2010.pdf 1 B95821FC4D5237F4ABE51C8F2088C375 07f2c9ae0b495266a8c0a92b085dcd602aa3e44da42b68804d2e64dd52f9a342 14727231-7c04-11eb-bb7a-00155d0001ca 20.500.12556/dkum/ce7734a9-88cf-4368-8fc6-3a0a6d4713eb https://dk.um.si/Dokument.php?lang=slv&id=14839 Ekonomsko-poslovna fakulteta 0 0 0