20.500.12556/DKUM-14253 Analiza kakovostnih prehrambenih proizvodov z označbo na trgovskih policah in prepoznavnost teh proizvodov med trgovci Analysis of quality food products with a designation of the trade policies and the visibility of these products through dealers Potrošnik danes poleg varne hrane želi tudi čimbolj kakovostno hrano. Kakovostna hrana je na evropskem nivoju zagotovljena z označbo kvalitete za kmetijske pridelke in živila. V Sloveniji trenutno obstaja 38 kmetijskih pridelkov oziroma živil, ki so zaščiteni s pomočjo Evropske uredbe (ES) št. 510/2006 in (ES) št. 509/2006. Pridelki s to označbo se od običajnih razlikujejo po večji kakovosti, ohranjenih geografskih značilnostih in načinu pridelave. Kljub jasnim označbam na izdelkih pa je znano, da je prepoznavnost teh izdelkov med potrošniki nizka. V diplomski nalogi smo želeli raziskati delež teh proizvodov na prodajnih policah Mercatorja, Špara in Tuša ter ugotoviti, kakšna je prepoznavnost teh izdelkov med trgovci. Vzorec trgovskih podjetij smo izbrali naključno v SV delu Slovenije. Metoda dela je bil strukturirani intervju zaprtega tipa med trgovci. Podatke smo statistično obdelali s pomočjo programa SPSS 17.0. Rezultati raziskave so pokazali, da so izdelki z označbo kvalitete prisotni v večini trgovskih podjetij, vendar je jasna prepoznavnost lastnosti teh izdelkov med prodajalci drugačna od pričakovane in se v veliki meri ujema s slabo prepoznavnostjo med potrošniki. Consumers expect safely but also quality food. Quality food at the European level is guaranteed with quality indication of agricultural products and foodstuffs. In Slovenia currently 38 agricultural products and foodstuffs are protected by the European Regulation (EC). 510/2006 and (EC). 509/2006. Products with the quality indication are different from usual by higher quality, typical geographical characteristics and way of production. Despite clear indications of products, it is known that the perception of these products among consumers is low. In the thesis we investigated how big is the share of these products on the shelves in Mercator, Spar and Tuš, and tried to figure out visibility of these products among retailers. Participating shops were selected by random sample in North East part of Slovenia. The method used was closed type of structured interview among retailers. The data were statistically processed with the program SPSS 17.0. The results of survey showed, that the products with the quality indication are present in most of the shops, but recognition of these products from retailers is different than expected and is broadly consistent with low perception among consumers. prehrambeni izdelki označba kakovosti trgovske police trgovci intervju food products quality indication shelves retailers interview true true false Slovenski jezik Angleški jezik Diplomsko delo 2010-06-03 07:46:05 2010-06-29 09:20:52 2022-04-12 11:52:01 2023-12-17 03:30:33 2010 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 URN:SI:UM:DK:3SD6U8PG VS_Markoja_Valentina_2010.pdf VS_Markoja_Valentina_2010.pdf 1 C47F385CDFA60C53B84678A6C7D6858B 5d4b0134f0962a9c4839123da129c8a0f7e970829a7afb9ca8cfb553e1a956f2 1cbfa06d-7c04-11eb-bb7a-00155d0001ca 20.500.12556/dkum/269fc6fe-0e5f-4a2f-b86a-75f09134f7d4 https://dk.um.si/Dokument.php?lang=slv&id=15072 Fakulteta za kmetijstvo in biosistemske vede 0 0 0