20.500.12556/DKUM-14265 MANAGEMENT DOGODKOV NA PRIMERU NIKE KONVENCIJE EVENT MANAGEMENT CASE OF NIKE CONVENTION V diplomski nalogi je predstavljen potek ustvarjanja in izvedbe dogodka, ki zajema številne aktivnosti, in sicer na primeru Nike konvencije. Namen diplomske naloge je namreč podati kritično oceno izvajanja aktivnosti, z namenom ugotoviti, katere aktivnosti bi se v okviru upravljanja z dogodkom lahko izpeljale boljše in podati predloge za uspešnejšo zasnovo in organizacijo naslednje Nike konvencije. Na podlagi posnetka je ugotovljeno, da je pri organizaciji, vodenju, izvedbi in nadzoru prihajalo do različnih manjših težav, sicer pa sta si naročnik in izvajalec postavila merljive cilje, odgovornosti pri izvedbi so bile uravnotežene, komunikacija je potekala nemoteno, kar je pomembno vplivalo na uspeh dogodka v celoti. Žal je vrednotenje dogodka potekalo le na podlagi ustnih izjav gostov in zagotovila agencije, zato naročnik ne more natančno ovrednotiti zadovoljstva nad dogodkom. The thesis covers the course of creating and organizing an event which covers many activities and is based on the Nike convention. The purpose of this thesis is to give a critical assessment of the implementation of activities in event organization. Firstly by evaluating which of these activities could have been improved in the course of managing the event and secondly by giving proposals on how to improve the design and organization of the next Nike convention. Based on recorded video material of the event the following conclusions were made. There were minor issues regarding organization, leadership, realisation and control of the event. However the client and the contractor had set measurable objectives and the responsibilities for event realisation were equally balanced. Furthermore communication between the two parties was smooth which had a significant impact on the success of the event in its entirety. Unfortunately the evaluation of the event took place only on verbal accounts of guests and claims by the organizing agency. Therefore the client can not precisely evaluate the customer satisfaction over the event. – tržno komuniciranje – dogodek – upravljanje dogodka – projektna skupina pri izvajanju dogodkov. - marketing communication - event - event management - event realisation project group true true false Slovenski jezik Angleški jezik Diplomsko delo 2010-06-03 12:15:06 2010-08-25 12:17:26 2022-04-12 21:53:34 2023-12-17 03:25:23 2010 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 6693395 URN:SI:UM:DK:NZDLFD0I UNI_Kapic_Sara_2010.pdf UNI_Kapic_Sara_2010.pdf 1 85AB2F6FFC1DB6FBD72C31EF49778AF1 997a234956fedf94b8117e87e32cfb6f5777f87b9eeef6e912a206813dd995b2 1d80c9c3-7c04-11eb-bb7a-00155d0001ca 20.500.12556/dkum/41162adf-a044-4e9e-8ead-890b94fe4c78 https://dk.um.si/Dokument.php?lang=slv&id=15130 Fakulteta za organizacijske vede 0 0 0