20.500.12556/DKUM-14479 RAZISKAVA TRGA KLIMATSKIH NAPRAV MARKET RESEARCH FOR AIR CONDITION DEVICES Strokovnost, inovativnost, pozitivna energija, pripadnost in odgovornost so vrednote podjetja Klima Petek d. o. o., vendar pa le-te vedno niso dovolj. Zadovoljstvo odjemalcev je na prvem mestu. Odjemalci želijo zadovoljiti svoje potrebe na vsak način. Vprašanje je samo, koga bodo izbrali? V diplomskem delu smo želeli predvsem opisati tržne raziskave in navesti dejavnike obnašanja odjemalcev ter predstaviti pomembnejše kazalnike delovanja podjetja na trgu. Za raziskavo pa smo se odločili, ker podatkov o klimatskih napravah v Sloveniji ni veliko, še manj je podatkov, po kakšnih napravah odjemalci povprašujejo oziroma kaj sploh kupujejo. Rezultati so pokazali to, kar smo v veliki meri tudi pričakovali. Odjemalci se odločajo na podlagi cene klimatske naprave. To trenutno prestavlja oviro podjetju Klima Petek d. o. o., ki zaenkrat lahko zadovolji le najbolj zahtevne kupce, ki vedo, kaj kupujejo in so to pripravljeni tudi ustrezno plačati. Professionalism, innovativity, positive energy, loyalty and general responsibility are fundamental values of Klima Petek d.o.o. but unfortunately these are not always enough. Therefore satisfaction and happiness of costumers are their primary focus. Costumers want to be satisfied no matter what. The main question is which provider will they choose. The priority in my thesis was to describe types of market surveys, find out clients behavioural factors and to present the most important operation indicators of the company on relevant market. Due to the leakage of information about air-condition sector in Slovenia I decided to present the relevant research in my thesis. Even less information on the market is available what kind of preferences do clients have or what characteristics should air-condition have to be interested for wider public. The results are something what we expected. The primary decision factor was and remains the price. This information represents, at this moment, high concerns to Klima Petek d.o.o. company, which currently posses only above-standard air-condition systems which are satisfactory only for narrow group of high demanding costumers. Raziskava trga dejavniki obnašanja odjemalcev tržni potencial prodaja v panogi tržni delež podjetja. Market research Costumer behavioural factors Market potential Sales in sector Market share of the company. true true false [R. Kovačič] Slovenski jezik Angleški jezik Diplomsko delo 2010-06-16 07:05:08 2010-09-17 16:54:07 2022-04-12 22:03:57 2023-12-18 03:07:58 2010 0 Dobova 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 339.13 10356252 URN:SI:UM:DK:WMRLOQXT VS_Kovacic_Rok_2010.pdf VS_Kovacic_Rok_2010.pdf 1 C5D6466014669411FF8C4C00F7908CC4 0a98aaa028d993a47794d5aba37df964cb949c5d84e01619d75a705feaa70df6 2a34a04c-7c04-11eb-bb7a-00155d0001ca 20.500.12556/dkum/a027a0af-2b40-4910-a40c-e6091087e7e5 https://dk.um.si/Dokument.php?lang=slv&id=15416 Ekonomsko-poslovna fakulteta 0 0 0