20.500.12556/DKUM-14739 PROBLEMATIKA TRŽENJA GRADBENIH STORITEV THE PROBLEM OF MARKETING OF CONSTRUCTION SERVICES Diplomsko delo obravnava problematiko trženja gradbenih storitev s predpostavko, da ni samo najnižja cena ključni oziroma odločilni element uspeha pri pridobivanju poslov. S pomočjo raziskave in analize o ključnih elemenith trženja gradbenih storitev je mogoče sklepati, da so mehke spremenljivke tržnega spleta pomembne za kupca pri sprejemanju odločitev. Poudariti je potrebno, da bo uspelo le tisto podjetje, ki je konkurenčno s ceno, kakovostjo in ugodnimi dobavnimi roki ter seveda diferencira svoje storitve. Da bi lahko podjetje doseglo in uresničilo želene cilje je potrebno snovati strategijo trženja temelječo na analizi zunanjega in notranjega okolja podjetja. Prilagoditev tržnim zakonitostim se izraža z delom enote trženja, katera mora biti zelo hitra, usklajena in učinkovita če želi uspeh. Čedalje bolj je potrebno intenzivno in tesno sodelovanje z investitorjem, tako da lahko podjetje svetuje in izvede storitev po meri kupca. Zavedati se moramo, da si kupec želi in pričakuje kovostno, zanesljivo in cenovno sprejemljivo gradbeno storitev. Če povzamemo analizo literature in izide raziskovanja je za gradbena podjetja pri trženju svojih storitev pomembno, da se osredotoča na cenovno politiko ob zagotavljanju visoke kakovosti in izvedbo storitev v najkrajšem možnem času ter da gradi prepoznavnost podjetja in njegovo ime na podlagi zadovoljstva investitorjev, priporočil in referenc. My diploma thesis deals with the issue the problem of marketing of construction services and the assumption that the crucial element of success in obtaining business is not only the lowest price. Through the research and analysis I do on key element of marketing a construction services may be inferred that the soft key of marketing mix variables for customer decision making. Meanwhile it is necessary for company to make competitive price policy, quality and delivery in times and also must differentiate their services. If company wish to achieve the desired goals it must create a marketing strategy based on the analysis of external and internal environment of the company. Market forces adjustment reflects in the work of marketing team, which must be very rapid, coordinated and effective if it like to succeed. This require more closely working and intesivly cooperation with investors so that company can advise and implement customized customer service. Be aware that the customer wants and expects quality, reliable and affordable construction services. If we summarized the analisis of the literature and resarch results we can conclude that for the marketing of construciotn companies is crucial to be based on price policy, quality and intime delivery and also focus on goodwill, company profile and reputation. gradbeništvo storitve trženje trženje storitev tržni splet kakovost cena construction service marketing marketing services marketing mix quality price true true false [A. Furlanič] Slovenski jezik Angleški jezik Diplomsko delo 2010-07-01 15:19:56 2010-09-02 08:55:18 2022-04-12 22:16:47 2023-12-17 03:16:39 2010 0 Koper 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 339.138 10348828 URN:SI:UM:DK:GGLZC8PN VS_Furlanic_Ales_2010.pdf VS_Furlanic_Ales_2010.pdf 1 5B3F6C2642297DE7D2B22D2891218DAF f4bf1532bf89d34fcdc0fe61ef28656dd2d9d9b7621d3d25fa96528ffc887225 398ed1f4-7c04-11eb-bb7a-00155d0001ca 20.500.12556/dkum/c18f2acc-9d99-4878-b59a-d690f435f8e1 https://dk.um.si/Dokument.php?lang=slv&id=15858 Ekonomsko-poslovna fakulteta 0 0 0