20.500.12556/DKUM-14751 ISKANJE STRATEŠKIH MOŽNOSTI V IZBRANI ORGANIZACIJI SEEKING STRATEGIC OPPORTUNITIES IN CHOSEN ORGANIZATION V diplomskem seminarju smo iskali strateške možnosti (možnosti za razvoj) izbrane organizacije, ki je javni zavod in ponuja storitve predvsem starejšim ljudem, ki potrebujejo nadomesten dom z ustrezno oskrbo ter zagotovljenimi pogoji za dostojanstveno in kakovostno življenje. Čeprav je bila organizacija ustanovljena že leta 1954, še vedno teži k rasti in razvoju. Če želi podjetje biti konkurenčno, inovativno, če želi ohraniti ali povečati svoj tržni položaj in s tem preživeti na trgu, se mora razvijati in rasti. Da bi podjetje doseglo tak položaj, mora skrbno načrtovati in opredeliti svojo vizijo, politiko podjetja, nenehno ugotavljati svoje prednosti in slabosti ter možnosti in nevarnosti. Tako podjetje išče svoje strateške (razvojne) možnosti, na katere vplivajo tudi notranji in zunanji razvojni potenciali podjetja. Za iskanje strateških možnosti smo se najprej seznanili z organizacijo, z njeno dejavnostjo, zaposlenimi, organiziranostjo, seznanili smo se z njihovimi dolgoročnimi cilji in na podlagi zbranih podatkov zapisali (oblikovali) njihovo vizijo in politiko organizacije. Predstavili smo tudi obstoječo strukturiranost organizacije. Nato smo določili prednosti in slabosti ter možnosti in nevarnosti organizacije, pri čem smo upoštevali prej proučeno. Z uporabo metode outside-in smo raziskali programsko-tržna področja organizacije. Nato smo podali po našem mnenju najboljše možne alternative za razvoj organizacije ter na koncu oblikovali predlog za razvoj proučevane organizacije, ki je skladen z izbranimi možnostmi njenega razvoja, za obdobje naslednjih osem let. In this seminar diploma work we have been seeking strategic opportunities (opportunities for development) for the chosen organisation which is public institute. The institute offers service, especially to elderly people who need substitutional home including adequate nursing with assured conditions for dignified and qualitative life. Although the organisation was founded in 1954 it still tends to grow and develop. If an undertaking wants to be competitive, innovative, and if it wants to preserve or enlarge its market situation and survive on the market, it must develop and grow. To reach such a position, the company has to plan and define its enonomic aim, its economic policy, and it has to find its strengths, weaknesses, opportunities and threats. Such a company seeks its strategic (developmental) opportunities which are influenced by internal and external developmental potencials of the company. In order to seek strategic opportunities, we have been first acquainted with the organisation, with its economic activity, employees and oraganisation. We have also been acquainted with its long-term aims, so we could, on the basis of collected data, form a suitable economic vision and policy for the organisation. Afterwards we defined strengths and weaknesses, opportunities and threats for the organisation, considering what has been studied up to that time. With the application of »outside-in« method we investigated strategic-business areas of the organisation. Then we offered the best alternatives for development of the organisation. Finally we shaped a proposal for development of the organisation, which was congruent with the chosen opportunities of its development, for the eight-year period. strateški management iskanje strateških (razvojnih) možnosti programsko-tržna področja outside-in metoda za določitev programsko-tržnih področij prednosti in slabosti podjetja možnosti in nevarnosti podjetja. strategic management seeking strategic (developmental) opportunities strategic-business areas the »outside-in« method for defying market fields strengths and weaknesses of the company opportunities and threats of the company. true true false [I. Šinko] Slovenski jezik Angleški jezik Delo diplomskega seminarja/zaključno seminarsko delo/naloga 2010-07-02 08:29:51 2010-11-30 15:51:07 2022-04-12 22:17:25 2023-12-17 03:17:33 2010 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 005.7 10449948 URN:SI:UM:DK:KQXS8ABE VS_Sinko_Ines_2010.pdf VS_Sinko_Ines_2010.pdf 1 0CD25F7B1B42EABDCF0B0691F97CB7DA 8025029e6edf2ef660f9899a7e25ec85b282baedf57d70d727ab21e265eebbd4 3a7157ab-7c04-11eb-bb7a-00155d0001ca 20.500.12556/dkum/fd9745c3-f5ad-4e16-b7c1-38fa10356c1d https://dk.um.si/Dokument.php?lang=slv&id=15874 Ekonomsko-poslovna fakulteta 0 0 0