20.500.12556/DKUM-14798 PREDLOG IZVAJANJA PROCESA STRATEŠKEGA MANAGEMENTA V MALIH PODJETJIH Z IZHODIŠČEM V MODELU STRATEŠKEGA MANAGEMENTA PO HUNGERJU IN WHEELENU PROPOSAL FOR CARRYING OUT STRATEGIC MANAGEMENT PROCESS IN SMALL BUSINESS DERIVING FROM HUNGER AND WHEELEN STRATEGIC MANAGEMENT MODEL Proces strateškega managementa v malih podjetjih je lahko mnogo manj formalen kot v velikih. Osnovna vloga strateškega plana je, da podjetju pomaga razviti in ohranjati konkurenčno prednost. Model strateškega managementa po Hungerju in Wheelenu obsega štiri osnovne elemente: raziskovanje okolja, oblikovanje strategij, uresničevanje strategij in ocenjevanje in kontrolo. Podjetje razišče svoje zunanje okolje, da opredeli priložnosti in nevarnosti, ki so zunanji strateški dejavniki. Pri raziskovanju delovnega okolja si lahko pomaga s Porterjevo analizo panoge. S pomočjo raziskovanja notranjega okolja podjetje opredeli prednosti in slabosti, ki so notranji strateški dejavniki. Pri raziskovanju okolja mora zbrati potrebne informacije in zato najti ustrezne informacijske vire. Na podlagi raziskovanja zunanjega in notranjega okolja podjetje opredeli svoje ključne sposobnosti, ki mu omogočajo konkurenčno prednost. S pomočjo SWOT analize podjetje uskladi svoje notranje prednosti z zunanjimi priložnostmi, ublaži notranje slabosti in kljubuje zunanjim nevarnostim. Sledi oblikovanje strategije, ki je ustvarjena na preseku ocen zunanjih priložnosti in nevarnosti, s katerimi se podjetje sooča v svojem okolju, in jih šteje kot ključne dejavnike uspeha, in ocen prednosti in slabosti podjetja, kar se potem pretvori v niz edinstvenih sposobnosti. Podjetje izkoristi zunanje priložnosti s pomočjo notranjih prednosti, medtem ko se izogiba nevarnostim, slabosti pa preprečuje. Dober program planiranja pa zahteva tudi praktični proces kontrole, zato mora podjetje opredeliti ključne kazalnike uspešnosti in jim slediti. Strategic management process in small businesses can be much less formal than in large corporations. The basic role of strategic plan is to help a company develop and maintain its competitive advantage. Hunger and Wheelen strategic management model consists of four basic elements: environmental scanning, strategy formulation, strategy implementation and evaluation and control. A company must scan its external environment in order to identify any opportunities and threats, which are external strategic factors. Task environment scanning can be carried out by Porter's industry analysis. By scanning internal environment a company's strengths and weaknesses can be identified. These are considered as its internal strategic factors. When scanning its environment a company must gather the necessary information and therefore find adequate sources of information. Based on external and internal environmental scanning a company can identify its core competences which give a company competitive advantage. With SWOT analysis a company can match internal strengths to external opportunities, remedy internal weaknesses and counter external threats. Formulation of strategy follows, which is created at the intersection of an external appraisal of the threats and opportunities facing an organization in its environment, considered in terms of key factors for success, and an internal appraisal of the strengths and weaknesses of the organization itself, distilled into a set of distinctive competences. Outside opportunities are exploited by inside strengths, while threats are avoided and weaknesses cirkumvented. A sound planning program requires a practical control process, therefore a company must identify and track key performance indicators. malo podjetje model strateškega managementa konkurenčna strategija analiza panoge SWOT analiza ključne sposobnosti small business strategic management model competitive strategy industry analysis SWOT analysis core competences true true false [J. Pipan] Slovenski jezik Angleški jezik Diplomsko delo 2010-07-07 15:05:06 2010-12-09 13:17:01 2022-04-12 22:19:50 2023-12-18 03:19:04 2010 0 Ljubljana 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 005.5 10470428 URN:SI:UM:DK:AMYOB2JE VS_Pipan_Jana_2010.pdf VS_Pipan_Jana_2010.pdf 1 0CAF73CDEA91C74BEC1C9B30F9615D09 751077dc5304437677416f9fccec034d05b5cbfbd7cf7e1a9e0b6f074f482a6d 3d65c39d-7c04-11eb-bb7a-00155d0001ca 20.500.12556/dkum/1790a898-bf7e-46c0-acc4-5522c2e4f7bf https://dk.um.si/Dokument.php?lang=slv&id=15962 Ekonomsko-poslovna fakulteta 0 0 0