20.500.12556/DKUM-14834 ZAZNAVANJE CEN PREHRAMBENIH IZDELKOV Perception of food product prices V diplomski nalogi sem v teoretičnem delu opredelil ceno oziroma ceno v marketingu. Nato sem pojasnil dejavnike, ki vplivajo na cenovne odločitve. Opredelil sem pristope k oblikovanju prodajnih cen in cenovne strategije. Pojasnil sem pomen cene za odjemalca, proces samega zaznavanja in kako odjemalec zaznava ceno. V zadnjem teoretičnem poglavju sem opredelil spreminjanje cen, torej kako, na kak način in kdaj spreminjamo cene. Empirični del potrjuje izhodišča teoretičnega dela, kako, na kak način odjemalci zaznavajo ceno. Nato sem opredelil povezanost odjemalcev z nakupi prehrambenih izdelkov. Kako odjemalci zaznavajo ceno prehrambenih izdelkov. Kje se informirajo o cenah, katerim dejavnikom dajejo prednost pri nakupu izdelka, kdo pretežno opravlja nakupe in koliko denarja zapravijo za prehrambene izdelke. In this thesis I have identified in the theoretical part of the price or the price of marketing. Then I explained the factors that affect pricing decisions. I have identified approaches to selling prices and price strategies. I explained the importance of price to the customer, the very process of perception and how customers perceive the price. In the last chapter I define the theoretical price change, then how, in what manner and when changing the price. Confirms the empirical part of the theoretical starting point how consumers perceive price in any way perceived. Then I identified the connection of customers to purchases of food products. How customers perceive the price of food products. Where to obtain information on prices, factors which favor the purchase of the product who carries out the essential shopping and spend much money for food. zaznavanje cene cena metode oblikovanja cen strategije oblikovanja cen spreminjanje cen marketing. price perception price pricing methods pricing strategies pricing marketing true true false [M. Mitrovič] Slovenski jezik Angleški jezik Delo diplomskega seminarja/zaključno seminarsko delo/naloga 2010-07-13 12:04:18 2010-12-06 11:51:25 2022-04-12 22:21:38 2023-12-17 03:20:30 2010 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 339.138 10464284 URN:SI:UM:DK:CEJK2NGS UNI_Mitrovic_Marko_2010.pdf UNI_Mitrovic_Marko_2010.pdf 1 8E0B7B3E04432852C664DCEF5CF1F0A0 29ca9bd69733771543b77965d21e090b3e9c3c1acd0a1601545742225460a898 3fc7bb98-7c04-11eb-bb7a-00155d0001ca 20.500.12556/dkum/477eea03-dc4c-4498-a2e8-5279202298e5 https://dk.um.si/Dokument.php?lang=slv&id=16053 Ekonomsko-poslovna fakulteta 0 0 0