20.500.12556/DKUM-14933 ZADOVOLJSTVO TURISTOV V BOHINJU SATISFACTION OF TOURISTS IN BOHINJ V diplomskem delu sem zajela turistično gospodarstvo v Bohinju in zadovoljstvo turistov s storitvami. Zadovoljstvo uporabnika je sestavni dejavnik sodobne tržne teorije in prakse. Vsi ponudniki storitev in izdelkov se trudijo v čim višji meri izpolniti pričakovanja uporabnika, da bi ta ostal čim zvestejši ponudniku. Zadovoljstvo turistov lahko opredelimo kot oceno turistovih izkušenj, z bivanjem v določenem kraju. Gre za turistove občutke, ki izhajajo iz pričakovanj. Naloga je razdeljena na teoretičen in raziskovalni del. Cilj ankete je bil pridobiti rezultate zadovoljstva turistov in na tej osnovi pozneje spremljati zadovoljstvo turistov. Z raziskavo smo ugotovili, da je zadovoljstvo turistov, ki tu preživijo prosti čas v povprečju 4 (najnižja možna ocena je 1, najvišja pa 5). Da bi bili gostje v Bohinju še bolj zadovoljni, bi morali v izboljšati več stvari: Urediti bi morali kolesarske proge, saj se obisk zaradi športa v Bohinju znižuje. Večina hotelov v Bohinju je v izredno slabem stanju, zato bi bila njihova obnova več kot nujna. Bolj bi morali urediti prometni režim. Ni vsem tujim gostom jasno, da morajo parkirati samo na označenih parkiriščih. Nujne bi bile table, na katerih bi v vsaj dveh tujih jezikih nazorno obrazložili režim parkiranja. Gostinska ponudba je še vedno premalo pestra. Imamo kar nekaj dobrih gostiln, a vseeno premalo. Če želimo v destinaciji še naprej služiti tudi v zimski sezoni, so obvezne investicije v smučarske centre. In my thesis I have dealt with the tourist economy in Bohinj and the guests’ satisfaction with the services. User satisfaction is an integral element of modern marketing theory and practice. All providers of services and products are trying to meet the expectations of the user as best as possible in order to achieve their trust and loyalty. Satisfaction can be defined as the tourists’ assessment of their experience and stay in a specific area. It is the tourists’ feelings arising from their expectations. The thesis is divided into a theoretical and a research part. The aim of the survey was to obtain results on the tourists’ satisfaction and later to monitor their future fulfilment. The research revealed that in a scale from 1 to 5, the majority of tourists who spend their time in Bohinj decided for a 4 (1 being the lowest possible score and 5 the highest). In order to achieve a higher level of pleasure among Bohinj’s guests several things would have to be improved: reorganise the cycle routes, especially as sport visit in Bohinj have decreased lately. Most hotels in Bohinj are in extremely poor conditions; therefore it would be more than necessary to renovate them. The transport regime should be rearranged as in many cases foreign visitors do not understand the parking regime. Signs should contain explanations in at least two foreign languages. The food offer is still not wide enough. We do have some good restaurants, but still not enough. If we are to continue to make profits also in the winter season, a minimum of investments should be made in ski centers. zadovoljstvo izdelki in storitve občutki turista cilji Satisfaction Services and products MTourist's expectations Aims true true false Slovenski jezik Angleški jezik Diplomsko delo 2010-07-30 17:30:12 2010-11-23 09:34:21 2022-04-12 22:26:46 2023-12-18 03:23:03 2010 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 6749971 URN:SI:UM:DK:5SFCOIEQ VS_Velicki_Marusa_2010.pdf VS_Velicki_Marusa_2010.pdf 1 0193A108C805ADC90010D67830B7387E b89369970be2621a406e678c390ce9f93809f12670405a33064b30ef44b1b248 4699d65a-7c04-11eb-bb7a-00155d0001ca 20.500.12556/dkum/f76bd3c7-3d64-4672-b42f-3cb926586e79 https://dk.um.si/Dokument.php?lang=slv&id=16229 Fakulteta za organizacijske vede 0 0 0