20.500.12556/DKUM-15024 UPORABA SOCIALNIH OMREŽIJ ZA POVEČANJE OBISKA SPLETNE STRANI USAGE OF SOCIAL NETWORKS TO INCREASE WEBVISITS Diplomska naloga obravnava uporabo socialnih omrežij za povečanje obiska spletne strani podjetja Tridens. Predstavljeno je podjetje, njihova spletna stran in socialna omrežja, ki jih uporabljajo. Za potrebe naloge so podrobno opisani: Facebook, blog, Twitter, Flickr, SlideShare, LinkedIn in YouTube. Predstavljene so tudi nekatere prednosti za podjetja, ki jih ponujajo socialna omrežja. V eksperimentalnem delu naloge je bila izvedena analiza obiskov na spletni strani in sicer pred uporabo socialnih omrežij za obdobje od 1.1.2009 do 1.7. 2009 in po uporabi socialnih omrežij za obdobje od 1.1. 2010 do 1.7. 2010. Meritve, ki so bile izvedene so pokazale, da se je obisk spletne strani po uporabi socialnih omrežij povečal za 4 krat. Raziskava ni samo pokazala, da se je po uporabi socialnih omrežij povečal obisk spletne strani, ampak tudi povpraševanje po izdelkih in storitvah. This thesis deals with the use of social networks to increase the number of visitors to the Tridens' website. The company, its website, and the social networks it uses are described and analyzed. For the purposes of this thesis, Facebook, Blog, Twitter, Flickr, SlideShare, YouTube, and LinkedIn are examined in detail. The thesis also presents some advantages for companies that are gained by using social networks. In the experimental part of this thesis is an analysis of visits to the website prior to using social networks for the period from 1.1.2009 to 1.7. 2009 and then, after using social networks for the period from 1.1. 2010 to 1.7. 2010. The measurements that were carried out show that the visits to the website after using social networks increased by 4 times. The study shows that using social networks not only greatly increased visits to the website but also raised the consequent demand for its products and services. Socialna omrežja internet Facebook Google Analytics Social Networks Internet Facebook Google Analytics true true false Slovenski jezik Angleški jezik Diplomsko delo 2010-08-14 13:42:58 2010-12-20 14:03:41 2022-04-12 22:31:21 2023-12-18 03:27:19 2010 0 Kranj 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 6764563 URN:SI:UM:DK:MYWIUSK3 VS_Kepnik_Valerija_2010.pdf VS_Kepnik_Valerija_2010.pdf 1 0ADE2217BE6E1F3E6695BB9596366B2D a16ca40ea326bf2c10ffefd6a3dda2fbfb39f8f120a359afec3f49483aa0e1d8 4c3a845e-7c04-11eb-bb7a-00155d0001ca 20.500.12556/dkum/824c1c99-0f40-4999-aa52-9c9013609e19 https://dk.um.si/Dokument.php?lang=slv&id=16347 Fakulteta za organizacijske vede 0 0 0