20.500.12556/DKUM-15041 TRŽENJE TURISTIČNIH AGENCIJ ZA MLADE V SLOVENIJI MARKETING OF TRIST AGENCIES FOR YOUNG PEOPLE IN SLOVENIA V teoretičnem delu smo definirali pojme povezane s trženje storitev in poudarili bistvo marketinškega spleta 7P za storitve, v poglavju Marketinški splet za turistične agencije za mlade pa smo to prenesli v prakso. Izvedli smo tudi anketni vprašalnik, na katerega se je odzvalo 103 anketirancev. Z anketnim vprašalnikom smo poizvedovali kakšno je mnenje mladih o turističnih agencijah za mlade, kaj menijo o njihovih ponudbah, cenah, destinacijah in koliko so v resnici obveščeni o njihovih ponudbah. Z rezultati ankete smo ugotavljali trenutno stanje, kako dobro mladi poznavanja turističnih agencij za mlade in njihove ponudbe. In the theoretical part, we define the concepts associated with marketing services and highlight the essence of marketing mix 7P for services and all that transferd in practice in the chapter Marketing mix for a travel agencies for young people. We carried out a survey questionnaire, which responded to the 103 respondents. With the questionnaire we try to find out what kind of opinion have young people for the travel agencies for young people, what they think of their offerings, prices, destinations and how much they realy now about ther offers. With the results of the survey we observed the current situation, we were interested to know how well young people know about travel agency for young people and their offers. Turizem Turistična destinacija Turistične agencije za mlade Turistično povpraševanje Turistična ponudba Marketinški splet 7P Tourism Tourist Destination Turist agencies for young people Tourist Demand Tourist Attraction Marketing mix 7P true true false Slovenski jezik Angleški jezik Diplomsko delo 2010-08-16 18:38:51 2010-11-23 09:58:24 2022-04-12 22:32:00 2023-12-18 03:28:26 2010 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 6750227 URN:SI:UM:DK:WSJSYVDJ UNI_Grkovska_Slavica_2010.pdf UNI_Grkovska_Slavica_2010.pdf 1 FC467BA68EEACD095D599152116A7CC7 32dfb287aa6096e7d23547ea7c6290a0d7a4524ab1e0905ffee60d603a920da5 4d2b902d-7c04-11eb-bb7a-00155d0001ca 20.500.12556/dkum/d3c43394-58ca-45c9-947d-6d8816e53808 https://dk.um.si/Dokument.php?lang=slv&id=16367 Fakulteta za organizacijske vede 0 0 0