20.500.12556/DKUM-15082 VLOGA SELEKTIVNEGA SPREMLJANJA MEDIJEV KOT ORODJA ZA NADZOROVANJE KOMUNICIRANJA PODJETJA THE ROLE OF SELECTIVE MEDIA MONITORING AS A TOOL FOR COMPANY COMMUNICATIONS SUPERVISION Komuniciranje podjetja je pomembna tema v poslovnem svetu. Za razvoj uspešnega podjetja se moramo zavedati pomembnosti ugleda podjetja, komuniciranja podjetja in prednosti, ki jih nudita spremljanje in analiza spremljanja pojavljanja podjetja v medijih. V diplomski nalogi smo preučili pojme identiteta, imidž in ugled podjetja in jih povezali s komuniciranjem podjetja. Le-to smo nato spremljali in analizirali s pomočjo spremljanja pojavljanja podjetja oziroma medijskega prostora za podjetje Si.mobil in pridobljene rezultate nato analizirali v analizi pojavljanja podjetja Si.mobil v medijih. Namen moje diplomske naloge je prikaz vloge spremljanja in analize pojavljanja podjetja v medijih in uporabnost teh dveh orodij pri strateškem upravljanju komuniciranja z javnostmi. In the world of business company communications is an important topic. When speaking of the development of a successful company, we should be aware of the importance of company image and company communications as well as the advantages of monitoring and the analysis of clipping. This undergraduate dissertation discussed the terms identity, company image and company reputation and linked them to company communications. The latter was then monitored and analysed with the help of media monitoring service or clipping for the company Si.mobil. The results were then analysed in the analysis of the occurrence of Si.mobil in the media. The aim of this undergraduate dissertation is to show the roles of monitoring and the analysis of the occurrence of a company in the media as well as how useful these two tools are in the strategic management of public communications. identiteta imidž in ugled podjetja komuniciranje podjetja kliping odnosi z javnostmi identity company image and company reputation company communications clipping public relations true true false [M. Breznik] Slovenski jezik Angleški jezik Diplomsko delo 2010-08-19 15:37:48 2010-09-01 14:21:00 2022-04-12 22:33:58 2023-12-18 03:30:08 2010 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 659.2:004+316.77(043.2) 14594582 URN:SI:UM:DK:AEO0AEKK UNI_Breznik_Marko_2010.pdf UNI_Breznik_Marko_2010.pdf 1 5A251DC1351A653FF45EF0067D64D4FE b4e2c0ffd3e36c9cd14d05406c75bdd28d827332d1e7243daf6af8f50894b7b5 4fccaedc-7c04-11eb-bb7a-00155d0001ca 20.500.12556/dkum/03555980-5227-45f0-bd73-bc046c8d0dca https://dk.um.si/Dokument.php?lang=slv&id=16430 Fakulteta za elektrotehniko, računalništvo in informatiko 0 0 0