20.500.12556/DKUM-15263 ANALIZA POSLOVNEGA OKOLJA PODJETJA GORENJE D.D. ZA GOSPODINJSKE APARATE V SLOVENIJI BUSINESS ENVIRONMENT ANALYSIS: THE CASE OF HOUSEHOLD APPLIANCES OF COMPANY GORENJE IN SLOVENIA Za uspešno poslovanje je ključnega pomena, da podjetje pozna poslovno okolje, da razume spremembe, ki nastajajo in da se zna z njimi primerno soočiti. Kontekstualno oz. širše zunanje okolje lahko analiziramo s PEST ali PESTEL analizo. V diplomski nalogi sem prikazala PESTEL analizo. Podjetje mora dobro poznati interesne skupine. Najpomembnejše interesne skupine podjetja Gorenje d.d so: delničarji, kupci, dobavitelji, zaposleni. Najpomembnejši konkurenti podjetja Gorenje d.d. so: GA gospodinjski aparati, BSH gospodinjski aparati, Candy, Electrolux, Beko in drugi. If a company wants to be successful it is crucial that they know their business environment. They have to understand the changes that occur and have to be able to confront them appropriately. Contextual or broader external environment can be analysed using PEST or PESTEL analysis. In my graduate seminar I used PESTEL analysis. A company has to know its interest groups. The main interest groups of the Gorenje company are: buyers, suppliers, stock holders and competitors. Main Gorenje competitors are GA home appliances, BSH home appliances, Candy, Electrolux, Beko and others. širše zunanje okolje ožje zunanje okolje interesne skupine konkurenca prednosti in slabosti priložnosti in nevarnosti. broader external environment narrow external environment interest groups competition strengths and weaknesses opportunities and threats. true true false [D. Radić] Slovenski jezik Angleški jezik Delo diplomskega seminarja/zaključno seminarsko delo/naloga 2010-09-02 06:53:51 2010-11-30 13:25:16 2022-04-12 22:42:06 2023-12-18 03:36:19 2010 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 005.5 10448668 URN:SI:UM:DK:8ZXB8BD4 VS_Radic_Dragica_2010.pdf VS_Radic_Dragica_2010.pdf 1 F211E34B29270482807EA1961F2A1BCA 3df15ec2f4fef4e394166d2cd8e2825ab74543af2ec1350b4c78a165a03d86eb 5975b949-7c04-11eb-bb7a-00155d0001ca 20.500.12556/dkum/bde5391c-5e8c-417d-bb3e-5ca1d5b0c489 https://dk.um.si/Dokument.php?lang=slv&id=16714 Ekonomsko-poslovna fakulteta 0 0 0