20.500.12556/DKUM-15449 RAZISKOVANJE TRŽIŠČA ZA POTREBE KOMUNICIRANJA V MARKETINGU-ODNOSI Z JAVNOSTMI MARKET RESEARCH NEEDS FOR COMMUNICATION IN MARKETING-PUBLIC RELATIONS Iz leta v leto marketing kot koncept oziroma splet različnih aktivnosti vse bolj pridobiva na pomembnosti. S tehnološkim razvojem se spreminjajo trženjska okolja in pogoji trženja. Potreba po kakovostnih tržnih informacijah postaja ključ uspešnega poslovanja. Če si podjetje prizadeva preživetje in konkurenčnost na trgu, je pomembno izbrati učinkovit komunikacijski instrument, s katerim bo vzbudilo pozornost ciljne javnosti in jo spodbudilo k nakupu. Da bi pa lahko izbralo učinkovit trženjski instrument oziroma kombinacijo le teh, potrebuje kakovostne tržne informacije, ki jih lahko pridobi samo s trženjskimi raziskavami. Zato poudarjamo, da so raziskave tržišča pomemben del strategije podjetja in trženjskega proračuna. From year to year marketing as a concept and a mix of various activities is increasingly gaining importance. Technological advances are changing marketing environment and marketing conditions. The need for quality market information is becoming a key to a successful business. If a company seeks survival and competitiveness in the marketplace, it is important to choose an effective communication tool that incites attention and encourages buying. To be able to select an effective marketing tool or a combination of tools, it needs high-quality market information, which can only be obtained through market research. For this reason we stress the importance of market research as part of company's strategy and marketing budget. raziskava tržišča marketinško komuniciranje proces raziskave tržišča oglaševanje odnosi z javnostmi poslovni dogodki market research marketing communication market research process advertising public relations business events true true false [P. Karlovčec] Slovenski jezik Angleški jezik Delo diplomskega seminarja/zaključno seminarsko delo/naloga 2010-09-08 13:18:28 2011-01-05 13:29:36 2022-04-12 22:51:23 2023-12-19 03:16:50 2010 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 659.4 10503708 URN:SI:UM:DK:4PDNSFQA VS_Karlovcec_Petra_2010.pdf VS_Karlovcec_Petra_2010.pdf 1 872B749717633518638C56FDDE494515 d55f850acdef181585c995d0b4c3d0d5c1bf33ffbd5b0610a0c8593892c6723e 66a33b52-7c04-11eb-bb7a-00155d0001ca 20.500.12556/dkum/6fc121af-3287-4ecf-8104-7f7fb90a0157 https://dk.um.si/Dokument.php?lang=slv&id=16994 Ekonomsko-poslovna fakulteta 0 0 0