20.500.12556/DKUM-15500 ANALIZA POSLOVNEGA OKOLJA PODJETJA PIPISTREL, D.O.O. A ANALYSIS OF BUSINESS ENVIRONMENT OF COMPANY PIPISTREL, D.O.O. Vodenje podjetja danes ne pomeni več samo ukvarjanja s trenutnimi poslovnimi problemi in njihovega reševanja. Uspeh sodobnega poslovodenja je predvsem v pravočasnem prepoznavanju morebitnih nevarnosti, ki lahko ogrozijo poslovanje podjetja. Veliko konkurenčno prednost lahko prispeva tudi prepoznavanje priložnosti, ki se podjetju ponujajo, in hiter odziv nanje. Pri tem so odločilne sposobnosti poslovodstva, da v pravem trenutku prepozna najustreznejšo priložnost in jo kar najbolje izkoristi podjetju v prid. Izredno pomembni so kadri, ki prispevajo k dobrim rezultatom podjetja. Kvaliteta storitev se kaže v notranji urejenosti, dodatnem izobraževanju, ustrezni informiranosti zaposlenih in nenazadnje v dobrih odnosih med zaposlenimi. V taki klimi bodo zaposleni lahko še naprej zagotavljali konkurenčnost in ustrezen delež prodaje. Za uspešnost podjetja v storitveni dejavnosti je med drugim še posebno pomembno tudi to, da si poslovodstvo in zaposleni podjetja skupaj prizadevajo ustvariti zadovoljne kupce. Odličnost podjetja pa se pokaže pri prilagodljivosti tržnim spremembam okolja podjetja, za kar pa je predpogoj dobro izdelana celovita ocena prednosti in slabosti ter priložnosti in nevarnosti. Podjetje Pipistrel, d.o.o., lahko obstane in ima možnosti za uspešno delovanje, če se bo v prihodnosti otreslo negativnega delovanja nekaterih družbenikov in spremljalo spremembe ter jih izrabilo v svoj prid. Zmagovalna konkurenčna prednost podjetja je prava kombinacija med lokacijo, prodajnim programom in zaposlenimi. Today managing a company does not anymore mean dealing with everyday business problems and their solutions. The success of modern management lies above all in timely recognition of possible threats which could endanger the existence of the company. A major competitive advantage can be attributed to a timely recognition of opportunities opening to a company, and a quick response to them. Especially in this segment the capabilities of the management are decisive, leading to recognising the best opportunity and using it to the company's best advantage. Another important feature is represented by the employees, who contribute a major part to the success of a company. The quality of service can be seen in the internal organisation, training, proper information flow and last, but not least, in good interpersonal relations among the employees. In a good working atmosphere, the employees will continue to guarantee for the competitiveness of the company and its appropriate shares in the market. The success of the company in the field of services is among others also dependant on the will of the employees and the management to satisfy the needs and wishes of the customers. The excellence of the company represents itself in the adaptability of the company to market changes in the market environment of the company, which is mostly dependant on a well prepared SWOT analysis. The company Pipistrel, ltd. can survive and has good opportunity to succeed if in the future it manages to minimise the negative effects of the actions of some of its associates and partners, and chooses to follow the changes in its surroundings and take advantage of them. The winning competitive advantage of the company lies in the right combination of location, sale programme and the employees. vodenje podjetja podjetje poslovodstvo zaposleni prednosti slabosti priložnosti nevarnosti. business management business management employees strengths weaknesses opportunities threats.   true true false [N. Horvat] Slovenski jezik Angleški jezik Delo diplomskega seminarja/zaključno seminarsko delo/naloga 2010-09-09 15:36:54 2011-01-21 11:31:24 2022-04-13 07:20:14 2023-12-19 03:09:37 2010 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 005.5 10530844 URN:SI:UM:DK:PZTASXIK VS_Horvat_Nusa_2010.pdf VS_Horvat_Nusa_2010.pdf 1 F2563F2DE91C74C1C933685B91A41A6B 226c7962d679e67f0a2d829ff5f1673738fe385a539b3b8f0df7452f684fc94f 5c7b0ef7-7c04-11eb-bb7a-00155d0001ca 20.500.12556/dkum/b59a45f5-ab7f-497a-92ac-3f9e6a84819b https://dk.um.si/Dokument.php?lang=slv&id=17054 Ekonomsko-poslovna fakulteta 0 0 0