20.500.12556/DKUM-15511 PRIMERJALNA ANALIZA TRŽENJA PODJETJA SCHIKI D.O.O. NA TRGIH MAKEDONIJE IN SRBIJE COMPARATIVE ANALYSIS OF MARKETING OF COMPANY SCHIKI D.O.O. AT THE MACEDONIAN AND SERBIAN MARKETS Da bi podjetje dobro poslovalo na tujem tržišču, mora najprej narediti analizo okolja tujega trga. V diplomskem delu smo se osredotočili na analizo poslovanja na trgih Makedonije in Srbije v primeru podjetja Schiki d.o.o. Osredotočili smo se na posamezne dejavnike, kot so: logistični dejavniki, velikost trga, tržni potencial, rast trga, konkurenca, ciljna skupina kupcev, pravne razmere in kupna moč kupcev. Poleg analize tržišča smo v diplomski nalogi predstavili tudi, kako je podjetje Schiki d.o.o. vstopilo na posamezna trga, s katerimi prednostmi, pomanjkljivostmi, nevarnostmi in priložnostmi se je srečalo na posameznem trgu, kako podjetje posluje na posameznih trgih sedaj in s katerimi produkti posluje na posameznih trgih. To operate successfully on the foreign market a company has to do the analysis of the foreign market environment first. In my diploma we focused on the business analysis of the Macedonian and Serbian market in the case of the Schiki Company Ltd. We focused on individual factors such as logistical ones, the market extent, its potential and growth, competition, target customer group, legal situation and buyers' purchasing power. In addition to the market analysis it is presented in the thesis in what way the Schiki Company entered the individual market, what benefits, disadvantages, risks and opportunities it faced on the given market, furthermore how and what products it is being operated with on each individual market now. analiza tržnega poslovanja Makedonija Srbija marketing business analysis Macedonia Serbia true true false [L. Podgrajšek] Slovenski jezik Angleški jezik Diplomsko delo 2010-09-09 19:55:35 2010-11-12 12:50:52 2022-04-13 07:20:48 2023-12-19 03:19:33 2010 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 339.13 10413340 URN:SI:UM:DK:STPYGSLH VS_Podgrajsek_Lucija_2010.pdf VS_Podgrajsek_Lucija_2010.pdf 1 AF768BA87684DDA822A2FF2CA1CF5E08 e031fe0aad45635dbca70422ddb34d957ada058c3cb2d64dff984fb1ba4c6ff1 6a7fe492-7c04-11eb-bb7a-00155d0001ca 20.500.12556/dkum/48ae77a0-ef18-4968-9878-7e223dfa8358 https://dk.um.si/Dokument.php?lang=slv&id=17073 Ekonomsko-poslovna fakulteta 0 0 0