20.500.12556/DKUM-15649 VPLIV ZUNANJE PODOBE NA POSLOVNO USPEŠNOST MENEDŽERJEV IMPACT OF EXTERNAL IMAGE OF MANAGERS ON THEIR BUSINESS PERFORMANCE Videz je močan sporočevalec. Primerna zunanja podoba namreč izraža razumevanje poslovnih in delovnih pravil ter vrednot. Pri ustvarjanju prvega vtisa osebni videz in govorica telesa pomenita kar 55-odstotni delež. Stari rek »Obleka naredi človeka« v poslovnem svetu drži. Z njo naredimo prvi vtis na človeka, se predstavimo in projiciramo v svet. Od tega so lahko odvisni posameznikova finančna in karierna prihodnost ter poslovna uspešnost podjetja. S primerno zunanjo podobo lahko prispevamo k večji učinkovitosti in uspešnosti neke organizacije ali podjetja, česar se večja podjetja danes že zelo dobro zavedajo. Vpliv zunanje podobe na poslovno uspešnost je osrednja problematika tega diplomskega dela. V teoretičnem delu smo s pomočjo literature in drugih virov predstavili organizacijsko kulturo, poslovno komuniciranje in modo. Podrobneje smo raziskali zunanjo podobo kot element neverbalne komunikacije in njen vpliv na uspešnost. V raziskovalnem delu pa smo na podlagi dobljenih podatkov iz izpolnjenih anket raziskali, ali ima zunanji videz pomemben vpliv na ugled poslovnih ljudi, za kateri spol je pomembnejši, koliko pozornosti mu namenijo poslovni ljudje in kako pomembno se jim zdi izobraževanje o zunanji podobi ter njeni vlogi. Ugotovili smo, da so se anketiranci večinoma strinjali s trditvijo, da zunanja podoba vpliva na poslovno uspešnost, vendar samo ta še ne zagotavlja poslovnega uspeha. Ugotovili smo tudi, da je zunanji videz pomemben, ne glede na spol, in da mu poslovni ljudje ne namenijo veliko pozornosti. Večina anketirancev se strinja, da bi morali v Sloveniji imeti več izobraževanj o pomenu in uporabi zunanjega videza. Appearance is a very strong messenger. An appropriate external image shows the comprehension of business and working rules as well as values. In creating one's first impression, personal appearance and body language account for 55 %. The old saying »Fine feathers make fine birds« holds true in business world; the clothes we are wearing give first impression to a person, we present and project ourselves in the world through our clothes. On that can depend the individual's financial situation, future career and the rate of business success of a company. An appropriate external image can contribute to greater efficiency and success rate of an organisation or a company − the fact, bigger companies today are well aware of. The effect of appearance on business success rate is a central issue of the following diploma thesis. Based on literature and other sources, the theoretical part of the thesis aims to present organisational culture, business communication and fashion. The external image as an element of non-verbal communication and its effects on success rate are researched in more detail. Based on data acquired from questionnaires, the second, i.e. the research part of the thesis, determines whether the outlook bears any considerable effect on the reputation of business people, for which sex is the outlook more important, how much attention business people contribute to it, as well as the awareness of the importance of the external image and its role. We have found out the respondents mostly agree with the statement the outlook impacts on the business success rate, which does not ensure business success. It was moreover established the external image is important regardless the sex, but that business people do not dedicate much attention to it. Most respondents agree there should be more educational trainings on the importance and the use of external image in Slovenia. organizacijska kultura poslovno komuniciranje poslovni bonton zunanja podoba organisational culture business communication business etiquette external image outlook true true false Slovenski jezik Angleški jezik Diplomsko delo 2010-09-15 21:00:33 2011-01-04 14:17:39 2022-04-13 07:28:20 2023-12-19 03:22:59 2010 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 6778131 URN:SI:UM:DK:OBH833Q2 UNI_Jakelic_Ana_2010.pdf UNI_Jakelic_Ana_2010.pdf 1 37BA4EC4774CA635EABC2F015188C753 8d5fa0165e7b78532cb5f81690d66aa6eed00463250d70b7006986d8b7815081 6f3c2621-7c04-11eb-bb7a-00155d0001ca 20.500.12556/dkum/53d0e467-c65d-4401-b2ea-445a341aa672 https://dk.um.si/Dokument.php?lang=slv&id=17337 Fakulteta za organizacijske vede 0 0 0