20.500.12556/DKUM-15705 PROGRAM POSPEŠEVANJA PRODAJE V FRIZERSKEM SALONU MOJCA SALES PROMOTION PROGRAM IN A HAIRDRESSING SALON MOJCA Pospeševanje prodaje je eden izmed instrumentov tržnega komuniciranja, ki pridobiva vse večji pomen. Namen pospeševanja prodaje je predvsem povečati prodajo. Vendar pa tukaj naletimo tudi na razne omejitve, ki so omejene z zakoni in kodeksi. V zaključnem delu sem najprej teoretično predstavim vse načine pospeševanja prodaje, njihov namen in cilje. Metode pospeševanja prodaje je potrebno natančno načrtovati, če želimo, da bo pospeševanje prodaje doseglo svoj namen. Poznamo tri skupine različnih metod pospeševanja prodaje in sicer : · metode pospeševanje prodaje končnim odjemalcem, · metode pospeševanja prodaje trgovini, · metode pospeševanja prodaje prodajnemu osebju. V praktičnem delu pa sem na primeru frizerskega salona pokazal, kako bi pospeševanje prodaje lahko potekalo v praksi. Sales promotion is one of the tools of marketing communication, which is gaining increasing importance. The purpose of sales promotion is mainly to increase sales. However, here we find also the various restrictions that are limited by laws and codes. In the final part, I present the first theoretical ways of sales promoting, their purpose and objectives. Sales promotion methods should be carefully planned, if we want to promote sales achieved its objective. There are three groups of promotion methods of seller promotion: • method of seller promotion to the consumer, • method of seller promotion to the marketplace, • method of seller promotion to other organizations. In the practical part I show, on the case of hairdressing salon, how the sale promotion could work in a practice. pospeševanje prodaje odjemalec metode in orodja pospeševanja prodaje cilji pospeševanja prodaje cena sales promotion customer methods and instruments of the sales promotion objectives of sales promotion price true true false [R. Košir] Slovenski jezik Angleški jezik Delo diplomskega seminarja/zaključno seminarsko delo/naloga 2010-09-17 07:20:20 2011-01-06 14:39:06 2022-04-13 07:31:17 2023-12-19 03:28:05 2010 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 658.8 10508572 URN:SI:UM:DK:PBTZCXJG VS_Kosir_Rok_2010.pdf VS_Kosir_Rok_2010.pdf 1 B2BA2ECCE1B349216ECB969E580C4563 4f624bd4d5dc323223c41b5e4c03e8bb0a93eadddbe9f92ed8aca9126a395b15 7672442b-7c04-11eb-bb7a-00155d0001ca 20.500.12556/dkum/e0837246-b97c-4731-9879-f0f47045f5af https://dk.um.si/Dokument.php?lang=slv&id=17383 Ekonomsko-poslovna fakulteta 0 0 0