20.500.12556/DKUM-15728 POZNAVANJE ZNAMKE RADIA CENTER RADIO CENTER BRAND AWARENESS Glavni namen diplomskega seminarja je bil ugotoviti, kakšno je poznavanje Radia Center pred in po prireditvi Marketinška dirka. Najprej smo se seznanili s pojmom znamka in zavedanjem o znamki, nato smo izvedli raziskavo in rezultate ustrezno prikazali. Znamke imajo pomembno funkcijo, tako za odjemalce kot tudi za podjetja. Odjemalcem omogoča identifikacijo z znamko in garancijo, da je kupil izdelek, ki ima neko vrednost in kakovost. Podjetjem pa znamke pomagajo do večje dodane vrednosti. Močno in prodorno znamko pa lahko podjetje doseže le z visoko stopnjo zavedanja znamke. Z raziskavo smo ugotovili, da ima Radio Center visoko stopnjo zavedanja med študenti Ekonomsko-poslovne fakultete in da je ta radio priljubljen tudi med študenti, saj ga študentje uvrščajo med tri najpogosteje poslušane radijske postaje. The main purpose of my thesis was to figure out how Radio Center was recognizable before and after the arrangement »Marketing race«. First we got acquainted with the concept of the brand and its awareness; afterwards we made a research and presented the appropriate results. The brand has an important function for the costumers and for the company itself. For the customers it gives a possibility to identify them with the brand and gives a certain guarantee, that they bought a product, which has a certain value and quality. On the other hand the brand helps the companies to achieve a bigger value added. A strong brand can only be achieved with a large degree of brand awareness. With the research we found out, that Radio Center has a high degree of awareness under students of the Faculty of Economics and Business Maribor and that this radio is popular, because the students place it under the three most listened radio stations. Ključne besede: znamka zavedanje o znamki priklic prepoznavanje Radio Center brand brand awareness recall recognition Radio Center true true false [S. Sinic] Slovenski jezik Angleški jezik Delo diplomskega seminarja/zaključno seminarsko delo/naloga 2010-09-17 13:21:03 2010-12-22 12:17:11 2022-04-13 07:32:25 2023-12-19 03:29:00 2010 0 Dolnji Slaveči 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 658.6 10495004 URN:SI:UM:DK:5UDCXLBG UNI_Sinic_Sandra_2010.pdf UNI_Sinic_Sandra_2010.pdf 1 52F13DD656914FCDE5D0A1B64B55AD37 a08d0e34bcf69a83270a3eb57726c28cf9863a7c2cd5f1387216c75445aacb80 77ba75b4-7c04-11eb-bb7a-00155d0001ca 20.500.12556/dkum/298ec6a0-4c88-4d41-af1c-0988927ccf71 https://dk.um.si/Dokument.php?lang=slv&id=17413 Ekonomsko-poslovna fakulteta 0 0 0