20.500.12556/DKUM-15729 ANALIZA ASORTIMENTA ORGANIZACIJE MAKITA CORPORATION ASSORTMENT ANALYSIS OF THE MAKITA CORPORATION ORGANIZATION Glavni namen diplomskega seminarja je bil analizirati asortiment podjetja Makita Corporation. V prvih treh poglavjih teoretičnega dela diplomskega seminarja sem se najprej osredotočila na teme povezane z izdelkom, managementom izdelkov ter odločitvah o izdelkih. Nadaljevala sem z opredelitvijo pojma asortiment, opisom dimenzij, ravni, konsistentnosti in strategij asortimenta ter nazadnje predstavila teoretična spoznanja o metodah v podporo odločanju o asortimentu. Največji del predstavitve le teh zajema BCG model, ki sem ga uporabila v empiričnem delu seminarja. V empiričnem delu sem najprej predstavila podjetje Makita Corporation, nato pa sem spoznanja iz teoretičnega dela prenesla na praktični primer analize asortimenta. Prikazala sem SWOT analizo podjetja, nato opredelila dimenzije asortimenta, podala oceno konsistentnosti asortimenta s treh vidikov, nato pa podala subjektivno oceno cenovne in kakovostne ravni asortimenta. Nazadnje je sledila izdelava BCG matrike, s katero sem potrdila hipotezo, da je asortiment podjetja uravnotežen. Na koncu sem v sklepu povzela ključne ugotovitve. The main purpose of the diploma seminar paper was to analyze the Makita Corporation assortment. In the first three chapters of the theoretical part of the diploma seminar paper the focus is on the topics connected to product, product management and product decisions. In the following part, the term assortment was defined, and dimensions, levels, consistency and strategies of assortment were described. Finally, the theoretical knowledge of methods that are supporting decisions on assortment was presented. The presentation of the methods includes the BCG model, which represents the greatest part and has also been used in the empirical part of the seminar paper. In the empirical part, first the Makita Corporation was presented. Then, findings from the theoretical part were used on a practical example of assortment analysis. The SWOT analysis of the company was presented. In the following part, the assortment dimensions were defined, evaluation of the assortment consistency from three points of view was made, which was followed by a subjective evaluation of the assortment price and quality level. Finally, a BCG matrix was formed, which confirmed the supposition that the company assortment is balanced. In conclusion key findings were summarized. KLJUČNE BESEDE: izdelek management izdelka asortiment življenjski cikel izdelka SWOT analiza portfolio modeli BCG matrika Makita. product product management assortment product life cycle SWOT analysis portfolio models BCG matrix Makita. true true false [S. Druškovič] Slovenski jezik Angleški jezik Delo diplomskega seminarja/zaključno seminarsko delo/naloga 2010-09-17 13:44:41 2010-12-23 11:35:43 2022-04-13 07:32:28 2023-12-19 03:29:02 2010 0 Kapla 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 658.6 10498844 URN:SI:UM:DK:M3W6YMRW UNI_Druskovic_Sara_2010.pdf UNI_Druskovic_Sara_2010.pdf 1 E553A49767905C213CFAEE4002A97B11 b93bbd34e412fc45c9e26519314f040092e5bf75755ec92e214691966387d693 77c9bf0c-7c04-11eb-bb7a-00155d0001ca 20.500.12556/dkum/10d22bac-67b6-44c4-b011-c89828dc1775 https://dk.um.si/Dokument.php?lang=slv&id=17690 Ekonomsko-poslovna fakulteta 0 0 0