20.500.12556/DKUM-15847 POMEN ANALIZE PANOGE IN KONKURENCE NA PRIMERU SPLETNIH TRGOVIN The importance of branch analysis and competition in online shopping case Spletne trgovine nam omogočajo veliko več ugodnosti kot klasične. Prek spleta lahko nakupujemo 24 ur na dan in nismo vezani na eno samo lokacijo. Nakup je mogoč od doma iz naslonjača. Spletna prodaja je v Sloveniji vse bolj obiskana, saj zaradi vse hitrejšega tempa življenja vedno več ljudi nakupuje ob poznih večernih urah, ko je konec službenih in družinskih obveznosti. Najbolj obiskane slovenske spletne trgovine so: mimovrste, Bolha, Neckermann, Big Bang, Merkur, EnaA in Mercator. Diplomski seminar je sestavljen iz dveh delov. V seminarju smo predstavili nakupovanje prek spleta. Predstavili smo razlike med navadno in spletno trgovino. V prvem delu seminarja smo podrobneje predstavili teoretične vidike: analizo panoge ter analizo konkurence. V drugem, praktičnem delu seminarja smo na kratko prestavili podjetje Merkur d.d., nato pa se podrobneje osredotočili na spletno trgovino Merkur. Opisali smo nastanek spletne trgovine oziroma e-prodajalne. Z analiziranjem razlik med navadnimi in spletnimi trgovinami smo prišli do ugotovitev, ki zastopajo prednost spletnih trgovin. Spletno nakupovanje vse bolj narašča predvsem zaradi vedno hitrejšega tempa življenja. Online stores allow us many more advantages than classical. Trough online we can shop 24 hours per day and we are not bound on one single location. The purchase is possible from chair at home. Online sales are growing in Slovenia, the main reason is in much more faster pace of life and a lot of people are buying late evening hours at the end of official and family responsibilities. The most visited Slovenian web shops are: mimovrste, Bolha, Neckermann, Big Bang, Merkur, EnaA and Mercator. Graduate seminar consists of two parts. In the seminar we have presented online shopping. We are presented the differences between normal and online store. In the first part of the seminar we present the theoretical aspects: analysis of industry and competition analysis. In the second, practical part of the seminar we describe company Merkur d.d. on short and then we focus in detail on the Merkur online store. We describe the formation of online shop or e-shop. With analyzing differences between regular and online stores, we came to conclusions which are representing the advantages of online shops. Online shopping is increasing because of faster pace of life. analiza panoge analiza konkurence spletna trgovina kupec prodaja benchmarking e-trženje podjetje Merkur. competitor analysis industry analysis online shop buyer sale benchmarking e-shop company Merkur. true true false [A. Trogar] Slovenski jezik Angleški jezik Delo diplomskega seminarja/zaključno seminarsko delo/naloga 2010-09-22 12:25:14 2011-01-21 07:33:47 2022-04-13 07:39:18 2023-12-19 03:34:51 2010 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 005.5 10528540 URN:SI:UM:DK:2DZLYVIO VS_Trogar_Anja_2010.pdf VS_Trogar_Anja_2010.pdf 1 29E8B22046DE255FBBED9512F4DBF900 9a926bf4fdbe253113f55a26ad4504a6b1a97d1f6e2be92126ec0f49ab22821b 7fbdbee6-7c04-11eb-bb7a-00155d0001ca 20.500.12556/dkum/0cc2a239-cdc0-4996-a425-6d56022b1a34 https://dk.um.si/Dokument.php?lang=slv&id=17636 Ekonomsko-poslovna fakulteta 0 0 0