20.500.12556/DKUM-15988 REPREZENTACIJA MOBILNOSTI V TELEVIZIJSKIH SPOTIH MOBILNIH OPERATERJEV V SLOVENIJI ALI MITI O BREZŽIČNO PREŠITIH ODEJAH REPRESENTATION OF MOBILITY IN TELEVISION ADVERTS OF MOBILE OPERATORS IN SLOVENIA OF MYTHS ON WIRELESS QUILTS Mobilna telefonija je dodobra spremenila naše dojemanje sveta v katerem živimo. S seboj je prinesla komunikacijsko vseprisotnost, neodvisnost od časovnih in prostorskih omejitev ter obliko nomadskega gibanja, osvobojenega od žice. V naši diplomski nalogi smo se posvetili prav tej novi obliki mobilnosti. Preučevali smo jo skozi podobe, ki so bile del televizijskih oglasov slovenskih mobilnih operaterjev Mobitela in Si.mobila. Sodobna mobilnost, s katero smo imeli opravka, se je reprezentirala skozi podobe gibanja, povezanosti, intimne bližine, prevoznih sredstev in ostalih brezžičnih sledi, v svojem bistvu pa je bila fluidna tj. prisotna povsod, a nedoločljiva. Hkrati pa je sodobna mobilnost s seboj prinesla človekovo ponovno osvajanje fizičnega prostora. Mobile telephony thoroughly changed our perception of the world we live in. It brought communication omnipresence, independence from time and space limits, and a wire free form of nomadic movement. In our diploma paper, we focused on this new shape of mobility, which was studied through images used in the television adverts of the two Slovenian mobile operators, Mobitel and Si.mobil. We dealt with a modern mobility that represented itself through images of movement, connectedness, intimate presence, means of transport and other wireless footprints. In its essence, the modern mobility was fluid, i.e., omnipresent yet unidentifiable. Simultaneously, it enabled human to conquer physical space once again. mobilna telefonija slovenski mobilni operaterji mobilnost reprezentacija televizijski oglasi Mobile Telephony Slovenian Mobile Operators Mobility Representation Television Adverts true true false [D. Djurić] Slovenski jezik Angleški jezik Diplomsko delo 2010-09-27 15:12:04 2010-12-08 13:22:18 2022-04-13 07:46:31 2023-12-20 03:11:32 2010 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 [659.2:004]:621.39(043.2) 14759702 URN:SI:UM:DK:O7L8FSER UNI_Djuric_Dasa_2010.pdf UNI_Djuric_Dasa_2010.pdf 1 48A1441F4D8C04CA4A6ECE09F97D8C24 dc9b9fcd1760a39dd2370483bda697e4409e9d8b2695d1afa58431d13e4ed647 88fdcd7c-7c04-11eb-bb7a-00155d0001ca 20.500.12556/dkum/b49c4357-bc58-40b7-b061-577accf246f7 https://dk.um.si/Dokument.php?lang=slv&id=17859 Fakulteta za elektrotehniko, računalništvo in informatiko 0 0 0