20.500.12556/DKUM-16020 PRAVNI VIDIKI MARKETINŠKEGA KOMUNICIRANJA LEGAL ASPECTS OF MARKETING COMMUNICATION V Evropi je več kot 490 milijonov potrošnikov in njihova poraba predstavlja več kot polovico v bruto domačem proizvodu EU. In prav potrošniki so ključnega pomena za ekonomsko rast in oblikovanje delovnih mest. Organizacije in posamezniki vsakodnevno komunicirajo z različnimi javnostmi. Komuniciranje ni le zaželeno, temveč je pogoj za njihovo uspešno delovanje, razvoj in obstoj na trgu, nekatere oblike komuniciranja (predvsem za pravne osebe) pa so tudi zakonsko predpisane. Po Ustavi Republike Slovenije je komuniciranje svobodno, saj je »zagotovljena svoboda izražanja misli, govora in javnega nastopanja, tiska in drugih oblik javnega obveščanja in izražanja. Vsakdo lahko svobodno zbira, sprejema in širi vesti in mnenja. Vsakdo ima pravico dobiti informacijo javnega značaja, za katero ima v zakonu utemeljen pravni interes, razen v primerih, ki jih določa zakon. « Vsakdo, ki komunicira, mora poznati in upoštevati vsaj temeljna komunikacijska načela. Prav z upoštevanjem temeljnih pravnih načel in logičnim razmišljanjem lahko predvsem postavimo prava vprašanja v pravem trenutku- torej še pred morebitnimi nezaželenimi posledicami. There are more than 490 million of consumers in Europe and their expenditure represents more than a half in EU’ s gross domestic product (GDP). And consumers play a big role in economic growth and job creation. Organizations and individuals communicate on a daily bases with different publics. Communication is not only longed for, but in most cases a requirement for a successful activity, development and existence on a market, some forms of communicating (above all for corporate bodies) are also legally prescribed. In the Constitution of Republic of Slovenia is written that communicating is free, “because the freedom of expressing thought, speaking and publicly performing and the freedom of press and other forms of public informing and expressing are ensured. Everybody can freely gather, receive and spread news and opinions. Everybody has the right to get information of public character, for which he has legally based interest, except in cases which are determined by law. Everyone that communicates has to know and take into consideration at least basic communication principles. By taking consideration of basic legal principles and logical thinking can above enable us to all ask the right questions at the right moment- before any inconveniences can occur. Ključne besede: izdelek komuniciranje pravna ureditev varstvo potrošnikov pravo EU product communication legal regulation protection of consumers EU law. true true false [I. Furjan] Slovenski jezik Angleški jezik Diplomsko delo 2010-09-28 12:21:24 2010-12-14 15:48:23 2022-04-13 07:48:03 2023-12-20 03:13:21 2010 0 Ptuj 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 659.3 10479388 URN:SI:UM:DK:ER0GYCSJ UNI_Furjan_Iris_2010.pdf UNI_Furjan_Iris_2010.pdf 1 54CF38D40F79EB88EFC6AB30E70DF060 e6e0578d6a94f7bc9f1598dc86f47faf1947df2d0d350f8bf020c620f04a7786 828f2ce8-7c04-11eb-bb7a-00155d0001ca 20.500.12556/dkum/3140b177-f4a5-465e-a459-ee28e5ba3e40 https://dk.um.si/Dokument.php?lang=slv&id=17916 Ekonomsko-poslovna fakulteta 0 0 0