20.500.12556/DKUM-16044 PRIMERJAVA RAZLIČNIH TEHNOLOGIJ PROIZVODNJE BETONSKE GALANTERIJE IN MARKETING IZDELKOV COMPARISON OF VARIOUS CONCRETE GOODS PRODUCTION TECHNOLOGIES AND MARKETING PRODUCTS Konkurenčno delovanje na področju ponudbe betonske galanterije se nenehno izpopolnjuje in prav zato je potrebno v času globalne recesije posebno pozornost nameniti pravi izbiri tehnologije za proizvodnjo betonskih izdelkov in marketingu, saj na koncu še tako dober proizvod ne more uspeti brez sodobnega marketinga. Diplomsko delo z naslovom Primerjava različnih tehnologij proizvodnje betonske galanterije in marketing izdelkov nam predstavi različne tipe in načine proizvajanja sodobnih betonskih izdelkov v gradbeništvu. Podani so opisi samih proizvodnih procesov, načinov delovanja in zmogljivosti tehnoloških rešitev. Z marketinškimi prijemi na koncu prikažemo možne rešitve pri promociji, prodaji in plasiranju izdelkov na tržišče. The competitive activity on the field for supply of concrete goods is constantly improving the quality and therefore in times of global recession the choice of technology for production of concrete goods and marketing demands close attention, however, as good as a product can be, it can not succeed without contemporary marketing. The diploma work titled Comparison of various concrete goods production technologies and marketing products introduces various types and methods of contemporary concrete goods production in constructional engineering. Production processes, methods of operation and efficiency of technological solutions are described in the diploma work. Marketing handlings enable us to present the possible answers how to improve promotion, sale and placement of products on the market. betonska galanterija betonarna marketing proizvodnja concrete goods concrete plant facility marketing production true true false [R. Cajzek] Slovenski jezik Angleški jezik Diplomsko delo/naloga 2010-09-28 20:45:32 2010-10-04 08:06:58 2022-04-13 07:49:12 2023-12-20 03:14:29 2010 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 693.27:658.8(043.2) 14822934 URN:SI:UM:DK:Y6TV50I5 UNI_Cajzek_Rok_2010.pdf UNI_Cajzek_Rok_2010.pdf 1 867787FBF4C82FD0E5FD270595B1A642 f757814b47b63e19d45a73fd3cde7029f6f059247aca289a8ddf71fd91059ca2 8c79dec7-7c04-11eb-bb7a-00155d0001ca 20.500.12556/dkum/25853fb7-6108-433c-b45d-aa9380d3c911 https://dk.um.si/Dokument.php?lang=slv&id=17964 Fakulteta za gradbeništvo, prometno inženirstvo in arhitekturo 0 0 0