20.500.12556/DKUM-16120 KAKO IZBOLJŠATI PROCESE TRŽENJA V TERMAH VIVAT HOW TO IMPROVE PROCESSES AT THE SPA VIVAT Naslov diplomske naloge je kako spremeniti poslovne procese trženja v Termah Vivat, kar pomeni, da smo se osredotočili na Terme Vivat v okviru procesa trženja. Trženjski proces zajema novo obliko izvajanja procesa trženja, ki se prilagaja veliki ponudbi Term Vivat, ki postaja eden izmed vodilnih turističnih ponudnikov kakovostnih storitev v tem delu Evrope. V uvodnem delu smo na kratko predstavili področje raziskovanja in predmet raziskave, navedli smo namen in cilj diplomske naloge, osnovne trditve, predpostavke in omejitve ter metode raziskovanja. V drugem poglavju sledi predstavitev Term Vivat, začetek delovanja in razvoj Term od leta 2005. Opisali smo značilnosti poslovanja Term Vivat, ki dajejo velik poudarek plačilni disciplini do svojih partnerjev in do svojih zaposlenih. V Termah Vivat je trenutno zaposlenih 85 sodelavcev, ki s svojo predanostjo, odgovornim delom in izvajanju kakovostnih storitev izkazujejo zaupanje in pripadnost podjetju. V tem poglavju se nahaja še opis trenutnega trženja v Termah Vivat in strategije trženja. V tretjem poglavju je predstavljen proces trženja v Termah Vivat in predlog za izboljšavo procesa trženja, ki temelji na vzpostavitvi nove strukture. Poleg direktorja trženja imamo pet vodij različnih primarnih trgov Term Vivat. V četrtem poglavju so opisani predlogi izvajanja procesa trženja. Opisani so oglaševanje, osebna prodaja in neposredno trženje. To poglavje obsega še spremembo produktov po posameznih trgih, sprememba cenovne politike po posameznih trgih in produktih ter vzpostavitev službe za plan in kontroling v trženju. V petem poglavju smo opisali še odprte probleme, ki ostanejo po spremembi procesa trženja. Sledi še sklep diplomske naloge. Title of our task is how to change business processes of marketing in Spa Vivat, which means that we focus on Spa Vivat in the marketing process. Marketing process involving a new form of implementation of the marketing process, which adapts to a large supply of Spa Vivat, which has become one of the leading providers of quality tourism services in this part of Europe. In the introductory section we briefly present the scope of research and research subject, we stated purpose and objective of this work, the basic arguments, assumptions and constraints, and methods of research. The second section follows the presentation of the Spa Vivat, launching and development of spa since 2005. We describe the operating characteristics of the Spa Vivat, giving great emphasis on payment discipline to their partners and to its employees. The Spa Vivat currently employs 85 staff, whose dedication, responsible work and implementation of quality service and confidence show loyalty to the company. This chapter is a description of current marketing in Spa Vivat and marketing strategy. In the third section we present the process of marketing in Spa Vivat and suggestion for improvement in the marketing process, based on the establishment of new structures. In addition to marketing director, we have five heads of different primary markets in Spa Vivat. In the fourth section we describe the proposal of the process of marketing. We described advertising, personal selling and direct marketing. This chapter covers changes of products on individual markets, different prices policy on individual markets and products. We establish controlling in the marketing. In the fifth section, we describe the open problems that remains to change the marketing process. Follows the decision of this work. Poslovni procesi trženje turizem Terme Vivat Business processes marketing tourism Spa Vivat true true false [T. Grah] Slovenski jezik Angleški jezik Delo diplomskega seminarja/zaključno seminarsko delo/naloga 2010-10-01 09:19:45 2011-01-27 10:56:19 2022-04-13 07:53:10 2023-12-20 03:18:03 2010 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 339.138 10544924 URN:SI:UM:DK:WQKJF6LQ UNI_Grah_Tilen_2010.pdf UNI_Grah_Tilen_2010.pdf 1 7130507353F91A1F8D85CED9690DEBF8 7b02ff667f45036447935c0d130055317e97f75efaaa606c7f212a2dba1610fa 91fd6c3a-7c04-11eb-bb7a-00155d0001ca 20.500.12556/dkum/08258f42-b195-4e0f-9a0b-9c86f37517e3 https://dk.um.si/Dokument.php?lang=slv&id=18114 Ekonomsko-poslovna fakulteta 0 0 0