20.500.12556/DKUM-16144 ODNOSI Z JAVNOSTMI V LOKALNI SKUPNOSTI - PRIMER OBČINE KRŠKO Z OSREDOTOČENJEM NA KRIZNO KOMUNICIRANJE PUBLIC RELATIONS IN LOCAL COMMUNITY - CASE OF MUNICIPALITY KRŠKO WITH FOCUS ON CRISIS COMMUNICATION V diplomski nalogi se preko osredotočenja na primeru delovanja službe za odnose z javnostimi na Občini Krško seznanimo z osnovnimi pojmi odnosov z javnostmi, definicijami in primeri. Skozi nalogo spoznamo, da dobri odnosi z lokalno skupnostjo temeljijo na ustrezni komunikaciji. Javnost je postala občutljiva na vsako drobno napako in le to lahko s pomočjo medijev hitro kaznuje. S tem pa ne škodi samo trenutnemu stanju, temveč tudi ugledu, kredibilnosti in zaupanju v institucijo. V nalogi spoznamo, da se Občina Krško zaveda pomebnosti dobre komunikacije z različnimi javnostmi in da na tem področju nečeloma deluje dobro. V kriznem primeru smo ugotovili, da je svoje aktivnosti vodila brez izdelanega komunikacijskega načrta, zato je za naprej priporočljivo, da ga izdelajo in se tako izognejo nekaterim problemom in dilemam. Focusing on the example of public relations office in Municipality Krško, this thesis presents basic terms of public relations, definitions and examples. This thesis reveals that good relations with local community are based on appropriate communication. The public has become sensitive to every tiny mistake, which can be also very quickly punished by the means of the media. Furthermore, it is not just a current situation which the harm is done to there is also harm done to reputation, credibility and confidence in an institution. In the thesis we learn that in municipality Krško the awareness of the importance of good communication with different kinds of public is on a high level, which is reflected in its relatively good work. However, it was found that the public relations office led its activities on the case of a critical situation without a communication plan prepared beforehand. Therefore, it is recommended to create such a plan, which will result in avoiding some problems and dilemmas. Odnosi z javnostmi lokalna skupnost krizno komuniciranje Public Relations Local community crisis communication true true false [K. Bogovič] Slovenski jezik Angleški jezik Diplomsko delo/naloga 2010-10-01 20:49:23 2012-01-31 10:15:14 2022-04-13 07:54:34 2023-12-20 03:19:27 2010 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 352:004.777(043.2) 15887126 URN:SI:UM:DK:O8K9ROUK UNI_Bogovic_Katja_2010.pdf UNI_Bogovic_Katja_2010.pdf 1 CBFC3819CF41EBD51E76C86D818AF48A 77e39e2319af88660927720520ea6aa9716273175ef8b0b6608cdf6fe8e024dd 939b6b2e-7c04-11eb-bb7a-00155d0001ca 20.500.12556/dkum/1a16ebff-2928-4cd2-a3fa-e808ceb5173c https://dk.um.si/Dokument.php?lang=slv&id=18137 Fakulteta za elektrotehniko, računalništvo in informatiko 0 0 0