20.500.12556/DKUM-16151 UPORABA FOTOGRAFIJE V PROMOCIJI PHOTOGRAPHY IN PROMOTION Zaradi množične razširjenosti fotografije v sodobnem svetu, jo lahko podjetje izkoristi za prvi stik s potencialnimi kupci in za lastno promocijo. Vendar vsaka fotografija v poplavi vizualnih dražljajev ne doseže zastavljenega cilja enako učinkovito, kajti upoštevati moramo njen namen in dojemanje, dovršeno kompozicijo in tehnično kakovost. V diplomski nalogi smo preučili razširjenost fotografije in njen pomen v družbi. Posvetili smo se oglaševanju in fotografiji kot elementu tržnega komuniciranja. Za razjasnitev teze diplomskega dela smo nujno morali poseči tudi v psihološki vidik zaznavanja — z elementom pridobivanja pozornosti in vlogo barv. Naša pozornost pa se je ustavila tudi pri oblikovanju in postavitvi pravilne kompozicije, ki je ena pomembnejših elementov kakovosti v fotografiji. Za konec pa smo predstavili primer podjetja Mizarstva Kos, ki s pomočjo fotografije uspešno predstavlja in promovira svojo dejavnost. Due to mass diversification of photography in a contemporary world any company may use it for their first interaction with their potential customers and for their own promotion. However, in the flood of visual stimulations not every photography reaches its goal with equal effect, because we must take into consederation its puprose, its perfect composition and technical quality. In this diploma paper we studied a diversification of a photography and its meaning in the society. We focused on the advertising and on the photography as an element of communication on the market. To explain the thesis of the diploma paper we had to explore the psychological aspect of perception - with an element of acquiring attention and the role of the colors. Apart from this, we also researched and studied the design and the correct composition of the photography, which is one of the more important elements of quality in a photography. The last part of the diploma paper presents an example of Mizarstvo Kos company, which uses all of the above in theory and practice, and uses photography to present and promote its craft. fotografija oglaševanje psihologija zaznavanja psihologija barv kompozicija photography advertising psychology of perception psychology of colors composition true true false [Š. Kos] Slovenski jezik Angleški jezik Diplomsko delo/naloga 2010-10-02 09:25:47 2010-12-14 12:12:53 2022-04-13 07:54:56 2023-12-20 03:19:43 2010 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 77.04:658.8.012(043.2) 14660118 URN:SI:UM:DK:UA1BCPZA UNI_Kos_Spela_2010.pdf UNI_Kos_Spela_2010.pdf 1 64C3690897FAC62A2F868D0C230A4E14 b77eb1af95649b80d366911019207bbef0ed38fc43091d8189e38d10c7d6bdc2 94171797-7c04-11eb-bb7a-00155d0001ca 20.500.12556/dkum/0c2bd2ec-d5a1-4a9f-b49d-3a10a3e38f82 https://dk.um.si/Dokument.php?lang=slv&id=18149 Fakulteta za elektrotehniko, računalništvo in informatiko 0 0 0