20.500.12556/DKUM-16190 UPORABA BLUETOOTH TEHNOLOGIJE ZA OBVEŠČANJE IN OGLAŠEVANJE USAGE OF BLUETOOTH TECHNOLOGY FOR INFORMING AND ADVERTISING Diplomska naloga obravnava uporabo tehnologije Bluetooth za obveščanje in oglaševanje v konkretnem podjetju, ki ponuja marketinške storitve. Podane so tehnične značilnosti Bluetooth, izdelana je primerjava z drugimi brezžičnimi tehnologijami in predstavljena je SWOT analiza. Opisan je postopek oglaševanja s pomočjo Bluetooth in konkretni primeri. Izvedena je anketa o uporabi Bluetooth na vzorcu 150 ljudi. Preizkus na terenu je pokazal, da je bilo uspešno poslanih 23,8 % (9.482) sporočil, 8,5 % (2.600) sporočil je bilo zavrnjenih, 67,7 % (24.365) pa je bilo izgubljenih. Ocenjujemo, da ima Bluetooth pomemben marketinški potencial. This research addresses the usage of Bluetooth technology in informing and advertising in marketing agency. Technical characteristics of the Bluetooth technology are presented, a comparison with other wireless technologies are outlined and SWOT analysis is performed. Bluetooth advertising procedure is described along with case studies. A questionnaire on the usage Bluetooth technology is conducted on a sample of 150 persons. The field tests showed that 23,8% (9.482) of the messages were succesfully received by mobile devices, 8,5 % (2.600) messages were rejected and 67,7 % (24.365) were lost. We estimate that Bluetooth technology has significant marketing potential. Bluetooth mobilno oglaševanje oglaševanje in obveščanje mobilni telefon Bluetooth Mobile advertising Advertising and informing Mobile telephone true true false Slovenski jezik Angleški jezik Diplomsko delo 2010-10-04 13:12:37 2011-01-17 10:23:47 2022-04-13 07:56:55 2023-12-20 03:21:41 2010 0 Kranj 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 6796307 URN:SI:UM:DK:V5H1QSRH UNI_Rozman_Ajda_2010.pdf UNI_Rozman_Ajda_2010.pdf 1 E375E9A04C17F11DA4B87707247A76B9 41d1fff731f9fdb6834cbd962d81de462fcae1de6a7bfe6365079bfcf673763f 96b82d50-7c04-11eb-bb7a-00155d0001ca 20.500.12556/dkum/60a8251a-2699-4442-bfa3-85e26dba01f8 https://dk.um.si/Dokument.php?lang=slv&id=18218 Fakulteta za organizacijske vede 0 0 0