20.500.12556/DKUM-16216 POMEN ODNOSOV Z JAVNOSTMI ZA SODOBNO NOVINARSTVO ROLE OF THE PR IN THE MODERN JOURNALISM Diplomsko delo je razdeljeno na dva dela, in sicer na zaokroženi teoretični del, kjer predstavimo vse definicije odnosov z javnostmi in delovanje odnosov z javnostmi, novinarstva, odnosov z mediji ter razmerja med novinarji in predstavniki odnosov z javnostmi. V tem delu se bomo poglobili predvsem v zgodovino in razvoj odnosov z javnostmi, novinarstva in tudi same javnosti. Spoznali bomo, da veliko teoretikov meni, da so odnosi med novinarji in predstavniki za odnose z javnostmi napeti, predvsem zaradi nepoznavanja oziroma nezanimanja za delo drug drugega. Prav tako si bomo podrobneje pogledali modele komuniciranja, ki veljajo na področju odnosov z javnostmi. Dandanes novinarji in tudi predstavniki za odnose z javnostmi drug brez drugega ne morejo pravilno delovati. Njihovo sodelovanje obema področjema predstavlja koristno zvezo. Novinarji, zaradi različnih razlogov, danes težko pridejo do informacij, predstavniki za odnose z javnostmi pa jim predstavljajo dober in predvsem brezplačen vir informacij. Novinarji pa predstavnikom za odnose z javnostmi predstavljajo možnost razširjanja njihovih sporočil širši javnosti. Zato smo v drugem, empiričnem delu, poskušali odkriti pravo naravo njihovih odnosov in predvsem ugotoviti, kakšno vlogo ima sporočilo PR v novinarskem prispevku. S pomočjo vprašalnika oziroma kratkega intervjuja smo povprašali deset predstavnikov za odnose z javnostmi in deset novinarjev za mnenje o delu drug drugega. The diploma is divided into two parts, namely the rounded theoretical part, where are introduced all the definitions of public relations and functioning of public relations, journalism, media relations and the relationship between journalists and representatives of public relations. In this section we'll discuss primarily about the history and development of public relations, journalism and the public themselves. We will show that many theorists believe that relations between journalists and representatives of public relations are being strained, mainly because of ignorance or indifference to each other's work. We will also look at detailed models of communication which we can find in the field of public relations. Nowadays, journalists and representatives of public relations can not function properly without each other. Their aliance has positive effects on both sides. The representatives of public relations supply journalists with free information, and the journalists present their messages to a wider public in the media. Therefore, in the second, empirical part, we attempt to discover the true nature of their relations and in particular to determine what role the PR message in a Press article has. Through a questionnaire and short interview we asked about ten representatives of public relations and ten journalists to comment on the work of each other. Ključne besede: odnosi z javnostmi odnosi z mediji novinarstvo javnost Key-words: public relations media relations journalism public true true false [M. Žilić] Slovenski jezik Angleški jezik Diplomsko delo/naloga 2010-10-05 13:04:57 2010-12-14 09:01:25 2022-04-13 07:58:18 2023-12-20 03:22:59 2010 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 316.77+070.446(043.2) 14663702 URN:SI:UM:DK:0DGLEMQY UNI_Zilic_Melisa_2010.pdf UNI_Zilic_Melisa_2010.pdf 1 F5D0CCAB2D2AB32E24CDD3349C7773B6 bc784b0b6be0318b7d31aa3b5e64fc9e003fadb5b3c5606d19bb258520527c4c 984110e5-7c04-11eb-bb7a-00155d0001ca 20.500.12556/dkum/f64f5001-e620-43e6-8d89-6ab467c639f5 https://dk.um.si/Dokument.php?lang=slv&id=18269 Fakulteta za elektrotehniko, računalništvo in informatiko 0 0 0