20.500.12556/DKUM-16228 KOMUNIKACIJA V PROCESU PRODAJE AVTOMOBILA ZNAMKE BMW COMMUNICATION IN THE PROCESS OF SELLING BMW CARS V diplomskem delu smo raziskali in predstavili potek komunikacije v procesu prodaje avtomobilov znamke BMW v podjetju Avtohiša Malgaj d.o.o., BMW Malgaj Kranj. Ugotavljali smo ali je prodajna strategija ustrezna, kje nastajajo problemi ter kaj bi bilo potrebno spremeniti in kaj dodati. Zanimal nas je predvsem odnos med kupcem in prodajalcem, ki s svojo komunikacijo kot glavno sredstvo s katero prodajo uspešno izpelje. To smo izvedli na podlagi opazovanja med delom v podjetju, spraševanja zaposlenih in izvedbe ankete med kupci. In our diploma work we researched and presented the methods of communication in the process of selling BMW cars by the Avtohiša Malgaj company, which is part of the Malgaj group. We analysed the success of the current selling strategy, focusing on sources of potential communication gaps, features which can be left out and any features which need to be added or elaborated upon. Our main interest has been the relationship between the seller and the client, and consequently the successful communication between the two, which results in a sale. We achieved this with observation of work, questioning of employees and with survey implementation. marketing prodaja komuniciranje marketing sale communication true true false Slovenski jezik Angleški jezik Diplomsko delo 2010-10-05 21:50:11 2011-01-20 08:51:23 2022-04-13 07:59:00 2023-12-20 03:23:34 2010 0 Kranj 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 6801683 URN:SI:UM:DK:BEOE0DRX UNI_Cernivec_David_2010.pdf UNI_Cernivec_David_2010.pdf 1 F908E35734B6556CD49980E466A1FC84 68ae4d704c6a1aaab82f1b260e6936a48852623f860bff1ab2ce55a6e1ae0b29 9dc3763d-7c04-11eb-bb7a-00155d0001ca 20.500.12556/dkum/5516fbe8-9fd7-44de-84d5-27360e9a3595 https://dk.um.si/Dokument.php?lang=slv&id=18411 Fakulteta za organizacijske vede 0 0 0