20.500.12556/DKUM-16269 OCENJEVANJE EKONOMIČNOSTI RAZLIČNIH IZVEDB OKEN NA STANOVANJSKIH OBJEKTIH Z VREDNOSTNO ANALIZO EVALUATING ECONOMY OF DIFFERENT TYPES OF WINDOWS IN RESIDENTIAL BUILDINGS WITH VALUE ANALYSIS Okno je sestavni del fasadnih površin, zato je pomembno, da se odločamo za kakovostna okna. V diplomskem delu je v prvem delu predstavljena vrednostna analiza, ki jo tim izvaja v petih fazah. Omenjene faze izvedb oken (PVC, les, les-ALU) vključujejo osnovne lastnosti oken, primerjave izbranih lastnosti in stroške. Na podlagi opravljene analize lahko ugotovimo katera izvedba je najprimernejša. Na koncu so podane osnovne značilnosti marketinškega komuniciranja ter predstavljeni instrumenti, kateri se najpogosteje pojavljajo v procesu prodaje oken. Windows are an integral part of facade surfaces and that is the reason why it is important for us to choose quality windows. The first part of graduate work presents value analysis which is conducted in five phases by a team. These phases of window performances (PVC, wood, wood-aluminium) are including basic features of windows, a comparison of selected characteristics and costs. Based on performed analysis we could decide which option is more suitable for our home. In the end, there are given features of marketing communication and an instrument of marketing communication which is most frequent in the sales process windows. vrednostna analiza lesena okna PVC okna les-ALU okna marketinško komuniciranje osebna prodaja pospeševanje prodaje oglaševanje neposredni marketing value analysis PVC windows wood windows wood-aluminium windows marketing communication personal selling sales promotion advertising direct marketing true true false [J. Markež] Slovenski jezik Angleški jezik Diplomsko delo/naloga 2010-10-07 20:41:38 2010-10-08 13:57:09 2022-04-13 08:01:22 2023-12-19 03:32:26 2010 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 692.82:657.478(043.2) 14908182 URN:SI:UM:DK:2TRDYHBS UNI_Markez_Jasmina_2010.pdf UNI_Markez_Jasmina_2010.pdf 1 30D4D5DE55C87012FFE8E0767842744C c91b0a61cff89f7d7cdc115054279fc9af87096f9a1a38034eb2a185973da1e6 7c6f03ce-7c04-11eb-bb7a-00155d0001ca 20.500.12556/dkum/1abfa3b8-4912-4b6f-890f-562003c4ae00 https://dk.um.si/Dokument.php?lang=slv&id=18366 Fakulteta za gradbeništvo, prometno inženirstvo in arhitekturo 0 0 0