20.500.12556/DKUM-16449 PREDLOG MARKETINŠKEGA NAČRTA ZA PROJEKT ˝DRAVA KOT PRILOŽNOST˝ Marketing plan proposal for the project ˝Drava as opportunity˝ V diplomskem delu smo proučevali projekt občin zgornje Dravske doline, "Drava kot priložnost," s katerim želijo vzpostaviti nove objekte in ponuditi storitve, ki bodo pritegnile mnogo turistov. Prvo poglavje vsebuje opredelitev področja, opis problema, namen, cilje, osnovno trditev, predpostavke in omejitve raziskave ter predvidene metode raziskovanja. V drugem poglavju smo opredelili definicije tržnega segmentiranja in pozicioniranja ter predstavili marketinški splet. Diplomsko delo v tretjem poglavju obravnava projekt "Drava kot priložnost" - njegovo ponudbo, namen in cilje. V tem poglavju smo predstavili tudi SWOT analizo turizma na Koroškem. Na podlagi rezultatov izvedene ankete smo pripravili predlog marketinškega načrta za obravnavani projekt, ki je predstavljen v četrtem poglavju. Pri tem smo opredelili, da je najustreznejši tržni segment mladina in starši z otroki. Oblikovali smo tudi priporočilo za marketinški splet za obravnavani projekt. In this theses we studied the project of the upper Drava Valley municipalities, ˝Drava as opportunity˝ wishing to establish new facilities and to offer services that will attract many tourists. The first chapter contains the description of the problem, goals, objectives, basic arguments, assumptions, limitations and research methods. In the second chapter we present the definition of market segmentation and positioning. We also introduced the marketing mix. In the third chapter, the theses, deals with the project ˝Drava as opportunity˝ - its offer, the purpose and goals. In this section we present a SWOT analysis of tourism of Carinthia. Based on the results of the survey, we have prepared a marketing plan proposal for this project, which is presented in the fourth chapter. We defined, the youth and parents with children as the most important market segment. turizem marketinški splet Drava priložnost tržno segmentiranje tržno pozicioniranje projekt. tourism marketing mix Drava opportunity market segmentation market positioning project. true true false [P. Langbauer] Slovenski jezik Angleški jezik Delo diplomskega seminarja/zaključno seminarsko delo/naloga 2010-10-18 20:15:58 2011-11-07 12:37:39 2022-04-13 08:10:40 2023-12-20 03:34:27 2010 0 Dravograd 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 338.48 10810652 URN:SI:UM:DK:JBCAFLLC VS_Langbauer_Petra_2010.pdf VS_Langbauer_Petra_2010.pdf 1 B14BF3404365D1CC24BFF1879F9A8EE9 ad00fd7da89ba666b10d26eaaa611ec8644cbd553d23cbef68d43d7b5f0b2c64 a6545bc7-7c04-11eb-bb7a-00155d0001ca 20.500.12556/dkum/c7ff4071-ae71-4317-bbcd-e678eb718051 https://dk.um.si/Dokument.php?lang=slv&id=18647 Ekonomsko-poslovna fakulteta 0 0 0