20.500.12556/DKUM-16517 NAČRTOVANJE USTANOVITVE PODJETJA AFTERBUM D.O.O. PLANNING OF AFTERBUM D.O.O. COMPANY ESTABLISHMENT Diplomsko delo opisuje podjetniški proces od zaznave poslovne ideje do ustanovitve novega podjetja. V teoretičnem delu smo strnili teoretična spoznanja domačih in tujih avtorjev o izbiri ustrezne pravno-organizacijske oblike podjetja, oblikovanju vizije in poslanstva podjetja ter o vodenju in odgovornosti podjetja. Proučili smo tudi dostopnost finančnih virov in prednosti evropskega trga. Empirični del predstavlja poslovni načrt ustanovitve podjetja Afterbum d.o.o., ki se bo ukvarjalo z oskrbovanjem strank z rabljenimi, malo poškodovanimi, a še uporabnimi originalnimi rezervnimi avtomobilskimi deli, ki jih zavarovalnice in servisi sedaj zavržejo ali uničijo. Opredeljena je osnovna struktura poslovnega načrta, ki pokriva vsa funkcijska področja v podjetju — ekonomiko, trženje, finance in človeške vire. Diplomsko delo temelji na statični poslovni raziskavi z elementi mikroekonomske raziskave, ki je osredotočena na posamezne funkcije novoustanovljenega podjetja ter na proučevanje vedenja in delovanja strank kot povpraševalcev po našem blagu (analiza trga). V raziskavi smo uporabili deskriptivni pristop (metodo deskripcije in metodo kompilacije) ter kvantitativen analitični pristop. Z raziskavo smo ugotovili, da ima naše novoustanovljeno podjetje vse možnosti preživetja na trgu. V prometnih nesrečah poškodovani avtomobili so primerni za pridobivanje rezervnih delov, ki imajo še vedno visoko vrednost na trgu predvsem za uporabo na avtomobilih, ki so mlajši od 10 let. The diploma work describes an entrepreneurial process from the perception of business idea to the establishment of a new company. In the theoretical part, theoretical knowledge of domestic and foreign authors about the choice of appropriate legally organizational form of a company, about its vision and mission formation and about the management and responsibility of a company were summed up. Accessibility of financial sources and the advantages of the European market were examined. The empirical part presents the business plan of Afterbum d.o.o. company establishment. The company will provide customers with used, a little worn but still functional original spare car parts discarded or destroyed by insurance companies and services. The basic structure of the business plan is specified. It covers all functional sectors in the company – business administration, marketing, finances and human sources. The diploma work is based on the static business research with elements of microeconomic research focused on individual functions of the newly established company and on the study of behaviour and activity of consumers who demand for our goods (market analysis). In the research, the descriptive approach was used (the descriptive method and the method of compilation) and the quantitative analytical approach. It was determined with the research that our newly established company has chances of market survival. Cars damaged in car accidents are appropriate for getting spare parts which still have a high value of quality on the market especially for use on cars newer than 10 years. trženje raziskava trga podjetništvo poslovni načrt načrt trženja in prodaje finančni načrt marketing market research entrepreneurship business plan plan of marketing and sale financial plan true true false [S. Golob] Slovenski jezik Angleški jezik Diplomsko delo 2010-10-25 17:04:26 2011-02-17 12:48:48 2022-04-13 08:13:55 2023-12-21 03:06:55 2010 0 Preserje 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 005.4 10569500 URN:SI:UM:DK:4TVN0YW7 VS_Golob_Stanko_2010.pdf VS_Golob_Stanko_2010.pdf 1 837485BC34C512C54CDA8FC39849D547 d22c785a484da0d21dd1b96a946080889654b37b69eeda2a6c81d4e1c276f3db aa730ab0-7c04-11eb-bb7a-00155d0001ca 20.500.12556/dkum/172f0d58-3654-47be-b6bc-0c4a53cf562d https://dk.um.si/Dokument.php?lang=slv&id=18923 Ekonomsko-poslovna fakulteta 0 0 0