20.500.12556/DKUM-16586 ODNOS SLOVENSKIH PODJETIJ, DO UPORABE ELEKTRONSKE POŠTE, KOT NAČINA TRŽNEGA KOMUNICIRANJA ATTITUDES OF SLOVENIAN COMPANIES TO USE EMAIL AS A MEANS OF MARKETING COMMUNICATION Namen diplomske naloge je bilo raziskati odnos slovenskih podjetij do uporabe elektronske pošte, kot enega izmed načinov tržnega komuniciranja. Danes predstavlja elektronska pošta najbolj razširjen način komunikacije zaradi svoje hitrosti, nižjih stroškov in zmožnosti pošiljanja na daljavo. Zamenjala je klasično pismo saj je veliko boj prijetna za pogovor kot običajna papirnata sredstva saj samo sporočilo hitro potuje od pošiljatelja do prejemnika. Podjetja, ki se danes ukvarjajo s prodajo izdelkov in storitev so se znašla v razmerah, ko ni dovolj samo pridobivati nove kupce, ampak ohranjati tudi stare. Zavedati se morajo, da stari kupci za njih predstavljajo neprecenljivo vrednost, zlati v razmerah zrelega trga, za katerega je značilna nizka rast prodaje vseh ponudnikov na trgu ter v katerem je pridobivanje novih kupcev povezano še z večjimi stroški. Tukaj bi bilo vredno, da podjetja razmislijo zakaj so izgubila svoje zveste kupce saj bi le na podlagi teh ugotovitev lahko zmanjšala odstotek odpadnikov in hkrati zmanjšala stroške za ohranjanje nujnega števila kupcev in s tem posledično povečala odstotek svojih rednih kupcev. The purpose of this work was to investigate the relationship of Slovenian companies to use electronic mail as one of the ways of marketing communication. Today, email is the most common method of communication because of its speed, lower cost and capacity of transmission distance. Replaced the traditional letter to as many fight nice to talk like a normal paper as the only means of quick communication travels from sender to recipient. Companies that are currently engaged in selling products and services find themselves in situations where there is not enough just to acquire new customers, but also keep the old. They should be aware that the loyal customers they represent outstanding value, the gold in a mature market conditions, characterized by low growth in sales of all providers in the market, in which the acquisition of new customers are connected with higher costs. Here it would be worthwhile to consider why the company lost its loyal customers since it would be on the basis of these findings may reduce the percentage of dissent, and simultaneously reduce costs to maintain the necessary number of customers and consequently increase the percentage of their regular customers. tržno komuniciranje internet elektronska pošta slovenska podjetja Marketing Communications Internet E-.mail Slovenian companies true true false [S. Pogorevc] Slovenski jezik Angleški jezik Diplomsko delo 2010-11-02 17:47:13 2011-03-03 13:17:47 2022-04-13 08:17:32 2023-12-21 03:10:01 2010 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 659.3 10578204 URN:SI:UM:DK:29LJITRT VS_Pogorevc_Simona_2010.pdf VS_Pogorevc_Simona_2010.pdf 1 ADBCCDB73D118005B7D6B2FB3B4E8F87 19283b868a3f019300efd6d67f9df3ca2bc1f2ff4761b32d68396264b85451da ae70f670-7c04-11eb-bb7a-00155d0001ca 20.500.12556/dkum/df245642-6236-4afa-b5bf-4f0f06d5b8ab https://dk.um.si/Dokument.php?lang=slv&id=18890 Ekonomsko-poslovna fakulteta 0 0 0