20.500.12556/DKUM-16596 ANALIZA NEKATERIH VIDIKOV KOMUNICIRANJA V DRUŽBI AMIS D.O.O. ANALYSIS OF SOME ASPECTS OF COMMUNICATION IN SOCIETY AMIS D.O.O. Komuniciranje je proces, ki se odvija v vsakdanjem življenju, tako v našem osebnem, kot tudi v poslovnem življenju. Govorimo o dvosmernem procesu, v katerem vsi udeleženci sprejemajo, pošiljajo in interpretirajo sporočila oziroma simbole, ki so povezani z določenim pomenom. Poslovno komuniciranje je ciljna dejavnost, namenjeno je predvsem doseganju za organizacijo koristnih ciljev. Uspešno je le komuniciranje, ki zastavljene cilje tudi uresničuje. Eden izmed bistvenih ciljev poslovnega komuniciranja je doseganje poslovnih rezultatov. Pri poslovnem komuniciranju s stranko je ključnega pomena, da sogovornik razume, kaj mu želimo povedati, zato je potrebno, da govorimo razumljivo in razločno, da vzbudimo njegov interes za določen izdelek oziroma storitev. Ko govorimo o internem komuniciranju, govorimo o izmenjavi informacij in idej znotraj organizacije. Osnovni cilj internega komuniciranja je zgraditi in ohraniti zdrave in pozitivne odnose med zaposlenimi, kar ugodno vpliva na funkcioniranje organizacije. Dobra komunikacija med zaposlenimi v podjetju je bistvenega pomena za uspešnost poslovanja. Cilj vsake organizacije mora biti zadovoljstvo zaposlenih. Zaposleni v organizaciji morajo biti obveščeni o vseh spremembah, saj le na način, da so dovolj informirani lahko svoje delo opravljajo uspešno in učinkovito. Pomembno vlogo dobi interno komuniciranje v času velikih sprememb, ki vplivajo na vse zaposlene v organizaciji. Predvsem v času sprememb se zaposleni sprašujejo, kaj se bo za njih spremenilo in kako bo to vplivalo na njihovo nadaljnje delo, prizadevajo pa si, da bi prispevali k spremembam v organizaciji. Le-te, če želijo uspešno in učinkovito poslovati, se morajo nenehno spreminjati, razvijati in prilagajati razmeram na trgu. ABSTRACT Communication is a process that takes place in everyday life, both in our personal as well as in business life. We are talking about a two-way process in which all participants receive, send and interpret messages and symbols that are associated with a specific meaning. Business communication, the target activity is primarily intended to achieve the beneficial objectives of the organization. Successful communication is just that the objectives pursued. One of the key objectives of the business of communication to achieve business results. In business communication with the client, it is crucial that other people understand what we tell him, so we need to understand and speak clearly, to excite his interest in the particular product or service. When it comes to internal communication, we are talking about sharing information and ideas within the organization. The primary goal of internal communication is to build and maintain a healthy and positive relationships between employees, which positively affects the functioning of the organization. Good communication between employees in the company is crucial to business success. The objective of each organization is employee satisfaction. Employees of the organization must be informed of any changes, because only in a way that they are sufficiently informed to carry out their work efficiently and effectively. Important role given internal communication in times of great changes, which affect all employees within the organization. Especially in the face of change, employees wonder what will change for them and how this will affect their future work, however, seek to contribute to changes in the organization. The latter, if they wish to operate efficiently and effectively, they must constantly change, evolve and adapt to market conditions. Ključne besede: komuniciranje poslovno komuniciranje interno komuniciranje zaposleni in organizacija. communication business communication internal communication staff and organization. true true false [G. Verbošt] Slovenski jezik Angleški jezik Diplomsko delo 2010-11-03 10:24:17 2011-02-21 12:57:47 2022-04-13 08:17:53 2023-12-21 03:10:25 2010 0 Benedikt 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 005.57 10572316 URN:SI:UM:DK:H2S9QSHF VS_Verbost_Gorazd_2010.pdf VS_Verbost_Gorazd_2010.pdf 1 608FF5B293D5FAAC4E3CEE926218971E b5fb9f63df4a40832c9c8e260378bd5aeb6449e1b477c63d20146ef0778c158c af34a1a1-7c04-11eb-bb7a-00155d0001ca 20.500.12556/dkum/dee9e508-9a71-438b-8c08-293c0523ae5e https://dk.um.si/Dokument.php?lang=slv&id=18908 Ekonomsko-poslovna fakulteta 0 0 0