20.500.12556/DKUM-16767 STRATEŠKA ANALIZA PODJETJA, OKOLJA IN PANOGE PODJETJA STRATEGIC ANALYSIS OF AN ENTERPRISE, ENVIRONMENT, AND ENTERPRISE'S INDUSTSRY V magistrski raziskavi, ki smo jo razdelili na teoretični in empirični del, smo izhajali iz teorije managementa, in sicer iz strateškega managementa. Ugotavljali smo primernost različnih metod proučevanja podjetja in okolja podjetja na ravni politike podjetja in ravni strateškega managementa, pri čemer smo izhajali iz MER-ovega modela integralnega managementa. Magistrsko delo temelji na nekaterih pomembnejših spoznanjih domačih in tujih avtorjev na temo proučevanja podjetja in okolja podjetja v sklopu strateškega managementa. Osnovni namen magistrske naloge v okviru teoretičnega dela je bil podrobneje proučiti proces strateškega analiziranja podjetja in okolja, skozi različne metode proučevanj, ki smo jih nato po lastnem izboru uporabili na primeru proučevanega podjetja. The master's study, which is divided into theoretical and empirical part, we arose from the management theory respectively strategic management. We researched the adequacy of various methods of the enterprise research and the enterprise’s environment on the level of enterprise’s policy and on the level of strategic management, by which we arose from MER model of integral management. This master’s thesis is based on some of the most important acknowledgements of domestic and foreign authors in the field of enterprise research and enterprise’s environment, and in the context of strategic management. In the empirical part, the main intention of the thesis was to study the process of strategic analysis of the enterprise and the environment in greater detail, through various study methods, which we afterwards used in enterprise research case. strateški management politika podjetja strategije podjetja strateška analiza podjetja in okolja podjetja analiza panoge proučevanje vrednot ključnih udeležencev podjetja koncept resursov (RBV) Porterjeva analiza petih silnic SWOT analiza Strategic Management Business Policy Corporate and Business Strategies Strategic Analysis of Companies and Business Environment Industry Analysis Examining the Values of the Key Participants of the Company Resource Based View of the Firm (RBV) Porter's Five Forces Analysis SWOT Analysis. true true false D. Mijošek Slovenski jezik Angleški jezik Magistrsko delo/naloga 2010-11-18 12:49:23 2010-11-26 09:41:13 2022-04-13 08:53:36 2023-12-21 03:16:26 2010 0 [Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 005.2 10442268 URN:SI:UM:DK:LZIA5CT2 MAG_Mijosek_Dejan_2010.pdf MAG_Mijosek_Dejan_2010.pdf 1 2E39C4C85B24AC380DCDB23FA3072229 292bd803e8a3d8b5cc6461ca7a3c4e75cc5a95e2a7625a8e952cb14546bdff39 b9b2b24a-7c04-11eb-bb7a-00155d0001ca 20.500.12556/dkum/8cc11c67-ad31-4dcd-9b84-08e23656242d https://dk.um.si/Dokument.php?lang=slv&id=19165 Ekonomsko-poslovna fakulteta 0 0 0