20.500.12556/DKUM-17118 ANALIZA USPEŠNOSTI SPODBUJANJA, ISKANJA IN REALIZACIJE POSLOVNIH ZAMISLI NA PRIMERU PODJETJA SLEM, d.o.o. ANALYSIS OF ENCOURAGING PERFORMANCE, SEARCHING AND REALIZATION OF BUSINESS IDEAS SHOWN ON THE CASE OF COMPANY SLEM D.O.O. Ustvarjalnost je boj za preživetje, obstoj podjetja. Potrebno je spodbujati ustvarjalnost in ga celo nagrajevati, saj je to motivacija za zaposlene. Motivacija zaposlenih je lahko različna, eni se bodo bolj potrudili, če bodo vedeli, da gre za denarno nagrado, drugim bo več pomenil skupen uspeh in zadovoljstvo, da je nekaj ustvaril. Potrebno je, da vodja ustvarjalnih skupin pozna svoje "ustvarjalce" in jih zna spodbuditi in motivirati, da bodo produktivni pri iskanju novih izboljšav — idej, ki bodo lahko v podjetju prinašala dobiček in uspehe. Pri tem se lahko poslužujemo različnih tehnik za iskanje oziroma spodbujanje idej. Diplomski seminar je sestavljen iz dveh delov. V prvem delu smo predstavili teoretična spoznanja. Spoznali smo pojem ideje, ustvarjalnost, ustvarjalni proces, proučili smo različne tipe tehnik generiranja idej: individualne, skupinske, analitične in celostne. Tehnike nam ne služijo vedno le pri iskanju novih idej, ampak služijo tudi za iskanje idej, kako nekaj izboljšati, nadgraditi. Pri tehnikah se lahko povežejo sodelujoči v skupine in skupinsko tuhtajo ter iščejo izboljšave. "Več glav več ve", pravijo. Med tehnikami lahko najdemo tudi posamezne tehnike, ki dajo možnost ljudem, ki ne želijo razmišljati na glas. Zapisujejo si svoje ideje in jih potem predstavijo. Ob vseh teh tehnikah, ki smo jih navedli v diplomskem seminarju, je potrebna v podjetju tudi prava klima, dobro in pozitivno delovno okolje. Pri vsem tem je v podjetju potreben tudi dober vodja, ki da svojim zaposlenim vzpodbude za ustvarjalnost. Pojavi se kar nekaj različic pri vodstvenih strukturah med podjetniki, notranjimi podjetniki in managerji. Notranji podjetniki so ena izmed rešitev za podjetje, ki ima ljudi, ki stojijo za novimi proizvodi in imajo zelo močno motivacijo za povezavo v skupine in nove dosežke. Notranji podjetniki morajo biti zelo razgledani in morajo dati velik poudarek sposobnostim za delo v skupini. Pripravljeni morajo biti na vse uspehe in padce, iz vsakega delavca morajo narediti zmagovalca in ga spodbuditi za dosežke, sanjati morajo z odprtimi očmi in biti inovativni ter vztrajni, da projekt speljejo od zasnove do realizacije. Z dobro idejo se vedno začne dobra skupina, ki dela na realizaciji, jedro vsega ustvarjanja je dober poslovni načrt, s katerimi se predstavi podjetje oz. skupina ustvarjalcev, najprej ljudem, ki bodo finančno in materialno pripomogli k realizaciji zasnovane ideje. Nobena pot ni ravna, na vseh poteh nas čakajo vzpetine in doline. Ravno tako je z idejo, ki se lahko v trenutku zdi dobra, a se kasneje na poti realizacije ustavi, vendar ne smemo prenehati in pustiti, da nam ovire zaprejo pot. Z vsem elanom in pozitivnim mišljenjem moramo iz ene ideje najti drugo in najti rešitev, da bo naša prvotna ideja zasijala v uspeh. V drugem, praktičnem delu diplomskega seminarja smo predstavili podjetje Slem, d. o .o., in proučili, kako v njihovem podjetju krojijo ideje, ali so jim pomembne za njihovo delovanje, kaj menijo o spodbujanju iskanja idej za boljše proizvode/storitev med zaposlenimi. "Kar seješ, to žanješ", je stara modrost, ki v podjetniškem svetu nemalokrat drži. Če bomo sejali dobre ideje na pravo polje, bodo le-te imele dober uspeh ne le na našem trgu, ampak tudi v svetu. Creativity is a struggle for survival, the company's survival. It is very important to encourage and reward the creativity in a company, because this is a key how to motivate employees. Motivation of employees can be very different from one company to another. Some people are more motivated by money and some are more motivated on overall success. It is very important that the leader of creative team knows how to encourage and motivate the members of these team in a way to achieve their maximum productivity when searching for improvements – new ideas. Improvements – new ideas are crucial for profit and success of the company. We can use different types of techniques when searching or encoring new ideas. Our diploma seminar consists of two parts. In the first part we have introduced the theoretical issues. We have defined the concept of idea, creativity and creative process. We have also examined the different types of techniques for generating ideas: individual, group, analytical and integrated. Those techniques are not useful only when searching for a new idea, but also when we want to improve or upgrade a specific idea. The participants working on a project can work together in a group and exploit synergistic effects. But there is also a technique that gives possibility to participants to work silently on their own, put down their ideas and then introduce them to other members. In addition of using all the techniques mentioned in our diploma seminar also a good atmosphere in a company and a good and positive working environment is important. Also a good leader, who gives employees encouragements for creativity, is crucial in a company. There are quite a few variations in management structures among entrepreneurs, internal entrepreneurs and managers. Internal entrepreneurs are one of the solutions for companies that have employees who stand for new products and have a very strong motivation for connecting others in groups to achieve new accomplishments. Internal entrepreneurs have to be very intelligent and have to put a lot of emphasize on working in groups. They have to be ready for ups and downs. They have to make every participant a winner. They have to dare dreaming and be innovative and persistent to bring a project successfully to the end. A successful group of people, who are working on realization, is always consequence of a good business idea. A base of everything is a good business plan, which is an introduction of a company and people working on a project to investors. There is no easy way in business. There are ups and downs everywhere. It is the same with a business idea, which could be very good at the beginning, but can change during the realization. Despite changes we should not stop or slow down and let barriers to stop us on our way. With even more effort and positive thinking we have to find another idea or solution to lead our initial idea into success. In second part of our diploma seminar we have introduced the company Slem d.o.o. and studied the way how they make ideas, if they find them important for their existence and what do they think about promotion of ideas for better products/services among employees? The old wisdom says ''you harvest what you sowed'' and we agree that this is also the truth in business. If we ''sow'' good ideas on right fields, they will achieve good success not only on domestic market but also world wide. podjetniška ideja ustvarjalni proces tehnike ustvarjalnega mišljenja invencija inovacija motivacija skupine timi notranje podjetništvo poslovni načrt entrepreneurial idea the creative process creative techniques of thinking invention innovation motivation groups teams corporate entrepreneurship business plan true true false [A. Ramšak] Slovenski jezik Angleški jezik Delo diplomskega seminarja/zaključno seminarsko delo/naloga 2010-12-21 15:07:10 2011-05-24 11:14:49 2022-04-13 09:13:06 2023-12-21 03:34:36 2010 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 005.3 10657564 URN:SI:UM:DK:MIUAPCO6 VS_Ramsak_Alenka_2010.pdf VS_Ramsak_Alenka_2010.pdf 1 2408FDED4C522A63CAAE96292DCC8B83 daf7736abb69cd9831d5485adc8abefc500e4e53bd48f0b0e1284cdf49e33e35 cfe62d1a-7c04-11eb-bb7a-00155d0001ca 20.500.12556/dkum/654e82b6-5de5-413d-a78d-78893cb782f4 https://dk.um.si/Dokument.php?lang=slv&id=19780 Ekonomsko-poslovna fakulteta 0 0 0