20.500.12556/DKUM-17197 PRIMERJALNA ANALIZA SPLETNIH STRANI HOTELOV V SLOVENIJI A COMPARATIVE ANALYSIS OF HOTEL WEB SITES IN SLOVENIA V diplomski nalogi sem predstavila spletne strani hotelov v Sloveniji in njihovo uporabnost. V raziskovalnem delu sem se omejila, na osnovi zbranih podatkov, na primerjavo spletnih strani hotelov. V analizi sem predstavila kvaliteto posameznih spletnih strani po kriterijih, ki jih opredeljujejo elementi in njihove lastnosti, ki so značilne za oblikovanje uspešne spletne strani. Internet je sodoben medij, ki ponuja svojim uporabnikom množico storitev v katerih, združuje več različnih klasičnih medijev predvsem pa je na razpolago uporabniku, takrat ko si on to sam želi. Čeprav je spletna stran stara šele dobro desetletje, njena priljubljenost zelo hitro narašča. V današnjem času in prostoru predstavlja svetovni splet storitev, ki je dostopna vsakemu uporabniku, ki ima priključek do spletnega omrežja Spletne strani je treba prilagajati rastočim potrebam uporabnikov in narediti ponudbo atraktivno za vse oblike turistične dejavnosti in to prikazati na prijetnih spletnih straneh, pri čemer nam je v pomoč sodobna informacijska tehnologija. Razvoj in uporaba spletnih strani v našem okolju je predvsem odvisna od stališča in pristopa menedžerjev do uvajanja in izkoriščanja sodobne računalniške tehnologije v svojih sredinah. Informacijska tehnologija in s tem tudi spletne strani so v Sloveniji še vedno odvisna predvsem od prioritet nabave in s tem razporejanja finančnih sredstev posameznega hotela. In my paper I have presented hotel websites in Slovenia and their usefulness. Based on data collected, the research study is limited to a comparison of hotel web sites. In the analysis I have presented the quality of individual web sites, which according to the criteria defined by the elements and their properties are specific to the creation of successful websites. The Internet is a modern medium that offers its users a multitude of services, incorporated in which are several diverse classical media, and above all Internet is at the disposal of the user, whenever desired. Although the website is only a decade old, its popularity is rising rapidly. In today’s time and space, it represents a worldwide web service that is accessible to any user who has access to an on-line network. Websites should be adapted to the growing needs of users and should make attractive offers for all forms of tourist activities, and show this on a nice website, in which modern information technology support is used. Development and application of websites in our environment is primarily dependent on the position and approach of managers to the introduction and exploitation of modern computer technology in their midst. Information technology and hence the web page in Slovenia still depend largely on the priorities of acquisition and with that on the allocation of financial resources of the individual hotel. Ključne besede: marketinško komuniciranje turizem hotel internet spletne strani kriteriji in lastnosti spletnih strani analiza marketing communications tourism hotel Internet websites criteria and characteristics of websites analysis true true false [N. Pavletič] Slovenski jezik Angleški jezik Diplomsko delo 2011-01-03 20:20:34 2011-03-09 10:50:50 2022-04-13 09:17:24 2023-12-22 03:16:55 2010 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 004.738.5 10587932 URN:SI:UM:DK:CLDTIZZH UNI_Pavletic_Nina_2011.pdf UNI_Pavletic_Nina_2011.pdf 1 1F61E4284F1D5CBB4F9F16BCA57A97CE 611e80ed56ccbc86ee18200b92dedce5d05a458cc989765815814819fdcc62b4 d5023536-7c04-11eb-bb7a-00155d0001ca 20.500.12556/dkum/993c1588-4be4-427c-b8f2-a7d26fc5a916 https://dk.um.si/Dokument.php?lang=slv&id=19912 Ekonomsko-poslovna fakulteta 0 0 0